Digital Paid Media Specialist

The Level Group; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A dynamic marketing agency based in Milan is seeking an experienced Digital Paid Media Specialist to manage and optimize paid media campaigns. The ideal candidate will have at least 2 years of relevant experience in SEM, Paid Social, and Programmatic channels. Strong analytical skills and fluency in both Italian and English are required. The role includes managing multiple campaigns and delivering actionable insights.

Servizi

Lunch tickets

Company laptop

Discounts to owned brands and brand partners

Local discounts and offers

Competenze

• At least 2 years of experience in paid media.
• Experience managing SEM, Paid Social and Programmatic channels.
• Ability to analyze campaign performance and discuss data.

Mansioni

• Manage multiple accounts, input on strategy, own execution.
• Monitor performance and quality of campaigns.
• Optimize campaigns for revenue and ROAS targets.
• Create and manage reports on channel performance.
• Analyze data to identify trends and optimization opportunities.

Conoscenze

Analytical mindset

Campaign optimization

Multitasking

Fluency in Italian

Fluency in English

Descrizione del lavoro

We are currently seeking a talented, entrepreneurial Digital Paid Media Specialist (Biddable/Paid Media/SEA/PPC) to join our growing Paid Media team based in Milan.

The Digital Paid Media Specialist will support in the development and execution of best-in-class strategies for all paid media activities (Search Engine Marketing/SEM, Paid Social and Programmatic) for brands in our portfolio. The ideal candidate is someone with at least 2 years of experience, an excellent analytical approach, and strong hands-on execution skills.

What you'll do:

• Autonomously manage multiple accounts giving input on the strategy (with support from the Head of the team) and owning the execution and adjustment of biddable media campaigns.
• Monitor performance and quality of paid media campaigns.
• Optimize campaigns in order to reach revenue and ROAS targets.
• Create and manage accurate reports on channel performance.
• Analyze reports and data to identify trends and optimization opportunities.
• Proactively contribute to the improvement of campaign performance, identifying potential problems related to campaigns and proposing and executing solutions.
• Take responsibility of the setup of new campaigns, driving quality control to make sure campaigns are published error-free.
• Stay up-to-date on new products, features, trends and techniques in order to propose the use of new tools/best practices where relevant.

What we’re looking for:

• Previous experience successfully managing SEM (Search and Shopping), Paid Social and Programmatic channels.
• Relevant experience in the Fashion E-commerce vertical is a plus.
• Strong analytical mindset and approach; ability to analyze and discuss data related to performance and campaigns.
• Knowledge and understanding of paid media technologies.
• Knowledge and understanding of online consumer behavior, the main KPIs used to track behavior along the customer journey, and how to leverage them to optimize online marketing activities.
• Excellent time management skills, with the ability to multitask and prioritize multiple work streams autonomously.
• Eager to work in a dynamic, fast-paced work environment.
• Fluency in both Italian and English.

What we offer:

• Benefits: lunch tickets, company laptop, discounts to our owned brands and brand partners, and additional perks in the form of local discounts and offers.
• Learning & Development Programs: continuous learning experience with TLG University and other projects.
• Be part of the young (31 on avg.) and international (30+ nationalities) #TLGpeople group and work in a dynamic and fast-moving environment.

The Level Group is an equal opportunities employer and welcomes applications from diverse candidates.