Digital Media

IVECO; Torino; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global transportation leader is seeking an Advertising, Media & Digital Manager in Torino, Italy. The candidate will lead integrated communication activities across the EMEA region, drive advertising and digital strategies, and ensure brand consistency. Qualifications include a degree in Marketing and 5+ years of related experience. Fluency in English and strong analytical skills are essential. This role offers the opportunity to innovate in a multinational setting.

Competenze

• 5+ years of experience in advertising, digital marketing, and media management.
• Demonstrated success in coordinating multi-market communication projects.
• Strong knowledge of advertising and digital platforms.

Mansioni

• Define and coordinate quarterly Integrated Communication Plans.
• Monitor communication channels, budgets, and KPIs across EMEA.
• Manage advertising pages to support communication/commercial campaigns.

Conoscenze

Advertising management

Digital marketing

Media management

Analytical skills

Communication skills

Project management

Fluency in English

Formazione

University degree in Marketing, Communications or related fields

Strumenti

Google Ads

Meta Business Manager

LinkedIn Campaign Manager

Microsoft PowerPoint

Microsoft Excel

Descrizione del lavoro

Overview

IVECO is a world leader in road transportation since 1975, offering an extensive range of light, medium, and heavy commercial vehicles for road and off-road use. Committed to safe, efficient, and ecological mobility, the brand has pioneered the development of environmentally friendly technologies.

Role

IVECO is looking for an Advertising, Media & Digital Manager to lead integrated communication activities across the EMEA region. The role will drive advertising, media, and digital strategies to support commercial actions, strengthen brand positioning, and ensure consistency across multiple markets. Communication activities – Markets governance – EMEA.

Responsibilities

• Define and coordinate quarterly Integrated Communication Plans for Trucks and Customer Service, aligning commercial priorities with global strategies and local market needs.
• Ensure effective deployment of HQ strategies at local level and promote cross-market collaboration through best practice sharing.
• Monitor communication channels, budgets, and KPIs across EMEA, ensuring corrective actions when needed.
• Advertising, Website management & Brochures
  • ADV: Management of Advertising pages to support communication / commercial campaigns with external agency from the brief to the execution in line with Iveco Brand priority and guidelines.
  • Management of all communication material at EMEA level in coordination with Global functions (i.e. Brochures, leaflets, newsletters, Internal & external communication).
  • Adv markets management and governance receiving inputs and providing centralized assets in order to support Budget optimization at EMEA level and fostering cross-fertilization between countries and guarantee IVECO brand image protection.
  • Website: website content management at EMEA level in cooperation with Global, markets and digital area, UX optimization and active campaigns alignment.
• Media, Digital & Social media
  • Definition and implementation of Digital strategy (social media and online channel), including contents programming, community engagement and social listening.
  • Paid media: planning and optimization of media investment (offline and digital) deployed at market level in coordination with global department.
  • Digital content creation: definition, creation, production and adaptation of multimedia formats (visual, video, photo) for social media and sites.
  • Social media plan: Management of Integrated social media plan at EMEA level integrating EMEA HQ contents truck and customer service, Local content and global content.
  • KPI monitoring (social, media, website) with monthly report, optimization proposal & corrective actions.

Qualifications

• University degree in Marketing, Communications, Business, or related fields.
• 5+ years of experience in advertising, digital marketing, and media management, ideally in multinational contexts.
• Strong knowledge of advertising and digital platforms (Google Ads, Meta Business Manager, LinkedIn Campaign Manager).
• Demonstrated success in coordinating multi-market communication projects and managing external agencies.
• Solid analytical mindset with expertise in KPI monitoring, performance reporting, and optimization.
• Proficiency in Microsoft PowerPoint and Excel, with the ability to create impactful reports and presentations.
• Strong presentation skills, with experience preparing and delivering content to Top Management.
• Excellent organizational, communication, and project management skills.
• Fluency in English (spoken and written); additional European languages are a plus.