Digital Marketing Specialist Permanent employee - Full time | Cinisello Balsamo, Milan (Italy)

Bikeroom s.r.l.; Milano; In loco; EUR 25.000 - 35.000; Tempo pieno

Descrizione del lavoro

A leading company in the high-end bicycle marketplace is seeking a Digital Marketing Specialist to enhance their online presence. The role involves managing digital campaigns, optimizing strategies, and collaborating with cross-functional teams to drive traffic and conversions. Ideal candidates will be passionate about digital marketing and cycling.

Servizi

Meal vouchers of €8 each

Competenze

• Experience in digital marketing focused on advertising campaigns.
• Knowledge of digital marketing analytics and email strategies.
• Creativity and attention to detail essential.

Mansioni

• Coordinating full-funnel digital campaigns across platforms.
• Developing and executing Google Ads and Meta Ads campaigns.
• Monitoring and optimizing campaign performance.

Conoscenze

Digital Marketing

Google Ads

Meta Ads

Email Marketing

Analytics

Strumenti

Google Analytics

Meta Ads Manager

Descrizione del lavoro

Permanent employee - Full time | Cinisello Balsamo, MI (Italy)

About us

The global platform for buying dream bikes : Italian marketplace of high-end bicycles, with a hybrid business model (E-Commerce : buying and reselling second-hand bicycles, mostly from World Tour teams, and Marketplace, where stores sign up to publish and sell their inventory).

The role

We aim to bring our customers the best experience by offering top-notch products and a unique digital experience. We’re looking for a Digital Marketing Specialist to assist in managing and optimizing our digital advertising campaigns, email marketing efforts, and other channels to increase traffic and conversions on Bike-room.com. This is a hands-on, operational role where you’ll work closely with the marketing team to execute campaigns and help grow our online presence. Work closely with other teams, such as design, content, and product, to ensure cohesive campaign execution and brand consistency. The best fit is a versatile and result-oriented individual who is passionate about marketing and has a 100% digital focus.

Responsibilities

• Coordinating full-funnel digital campaigns on all digital platforms, from briefing to reporting to meet the overall brand and performance marketing goals.
• Ensure timely adaptation of creative assets to ensure global consistency and local relevancy, and brief new assets where needed to best match a campaign goal.
• Developing and executing Google Ads and Meta Ads campaigns to drive website traffic and conversions.
• Monitor and optimize ad campaigns, adjusting targeting, bidding strategies, and creatives to improve performance.
• Track and report on ad performance, identifying opportunities for optimization.
• Help create and manage email marketing campaigns to engage customers and drive sales.
• Work on segmenting email lists, crafting engaging email content, and optimizing subject lines, CTAs, and overall design (supported by content creators).
• Guiding the creation of key email automation journeys to boost loyalty and ensure repeated purchases.
• Driving lead generation campaigns to ensure database growth and optimizing towards the best-performing channels and campaigns.
• Support the implementation of other digital marketing strategies (such as affiliate marketing, digital partnerships, etc.) to drive traffic to the site.
• Assist in exploring new digital channels and opportunities for traffic acquisition.

Required qualifications

• Experience in digital marketing, focusing on Google Ads, Meta Ads, and email marketing.
• Experience in executing and optimizing paid digital advertising campaigns.
• Knowledge of digital marketing analytics, including Google Analytics, Google Ads, and Meta Ads Manager.
• Basic understanding of email marketing strategies and tools.
• Basic understanding of eCommerce sales logic.
• Creativity, attention to detail, and ability to work effectively both in a team and independently.
• Digital and brand marketing skills gained in international contexts and cross-functional teams.
• Good organizational and time management skills.
• Positive attitude and openness to feedback and continuous learning.

Passions

We believe that passion is the engine of innovation and creativity, and we are particularly interested in candidates who have personal interests in one or more of the following areas :

• Cycling
• Scale-Up & Technology

Job offer

• RAL proportional to experience (range €25-€35k)
• Office in Cinisello Balsamo (Via Monfalcone 15), face-to-face work (with possibility of remote working days)
• Benefits : meal vouchers of €8 each
• Type of contract : we offer a permanent contract, preceded by a probationary period to allow both the candidate and the company to assess mutual compatibility. Our goal is to build lasting and productive working relationships based on trust and professional development.

How to apply & recruiting process

• Send your CV with a brief introduction to
• Interview with a member of the founding team
• Case study with founding team
• Reference check and offer

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