Digital Marketing Specialist (Milan)

GVA Redilco; Varese; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A digital marketing agency located in Varese, Italy, seeks an experienced digital marketer to support media planning, lead generation, and SEO efforts. The ideal candidate should have a degree in Digital Marketing or similar, excellent knowledge of digital marketing tools, and proven experience in managing website content. Fluency in English is essential, and familiarity with additional languages is a plus. This role offers the opportunity to work on diverse marketing initiatives and requires strong communication skills.

Competenze

• Minimum 2 years of experience in Agencies, Consulting Firms, or Tech Companies.
• Fluent in English; good knowledge of a second language is a plus.
• Good proficiency in Microsoft Office tools.

Mansioni

• Support in planning communication strategies, budgeting, and proposal development.
• Lead generation and management.
• Content management of the Dils.com company website.

Conoscenze

Digital Marketing tools

CMS (WordPress)

Google Ads

SEO skills

Google Analytics 4

Communication skills

Microsoft Excel

Formazione

Degree in Digital Marketing and Communication, Economics or similar

Strumenti

Google Tag Manager

Facebook Business Manager

LinkedIn Campaign Manager

Descrizione del lavoro

Responsibilities

• Media planning : support in planning communication strategies, budgeting, and proposal development
• Lead generation and management
• SEO : analysis, planning, content creation, and maintenance of website positioning
• Analytics & Reporting : production and analysis of periodic reports focusing on the contributions of the activities in terms of conversion, CPA, ROI
• Research and scouting of new solutions for the marketing mix
• Content management : management of the Dils.com company website and the websites of the commercial initiatives

Requirements

Degree in Digital Marketing and Communication, Economics, or similar

Experience in Agencies, Consulting Firms, or Tech Companies (minimum 2 years)

Excellent knowledge of the main Digital Marketing tools (Paid Advertising, Paid Social, Retargeting, Email Marketing, Marketing Automation)

Excellent knowledge of CMS (preferably WordPress)

Excellent knowledge of Advertising Tools, Google Ads, Facebook Business Manager, LinkedIn Campaign Manager

Knowledge of the main international Digital and Social media Platforms

Experience with Google Analytics 4 and Google Tag Manager

Good communication and content production skills, also from an SEO perspective

Fluent in English both written and spoken; good knowledge of a second language is a plus

Proficiency in Microsoft Excel, Word, and PowerPoint

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