Digital Marketing Specialist (m/f/d)

alpitronic Americas LLC; Bolzano; In loco; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading company in e-mobility seeks a digital marketing specialist to enhance brand presence and lead generation. You will support website optimization, content management, and collaboration with various departments to achieve strategic goals. Join a dynamic team and contribute to innovative projects in the field of mobility.

Servizi

Innovative work environment

Opportunities for advancement

Further training opportunities

Attractive bonus system

Additional company benefits

Competenze

• Prior experience in digital marketing is essential.
• Experience managing external agencies required.
• Strong SEO and analytics skills are valuable.

Mansioni

• Develop and implement global digital marketing strategies.
• Optimize corporate website for usability and SEO.
• Coordinate content for external communications and social media.

Conoscenze

Digital Marketing

SEO

Communication

Project Management

Analytics

Technical Understanding

Knowledge of Adobe Creative Suite

English

Italian

German

Formazione

Bachelor's or Master's degree in Marketing

Strumenti

Adobe Creative Suite

Descrizione del lavoro

YOUR RESPONSIBILITIES

• Support the development and implementation of a global digital marketing strategy to strengthen brand presence and generate qualified leads
• Continuously optimize the corporate website in terms of usability, design, functionality and search engine optimization (SEO)
• Manage and further develop all digital communication channels
• Collaborate closely with Corporate Affairs to shape and implement the social media strategy
• Plan, create and coordinate target group-specific content in cooperation with internal departments and external partners
• Evaluate digital marketing initiatives based on defined KPIs and relevant analytics tools (e.g. Google Analytics, Social Media Insights)
• Oversee and ensure the quality of work delivered by external service providers, such as agencies, photographers and video producers
• Co-responsible for the digital marketing budget, ensuring continuous performance monitoring and ROI-driven optimization
• Work in close alignment with Corporate Affairs, Sales, and Product Marketing to ensure a consistent brand and communication strategy

YOUR QUALIFICATIONS & SKILLS

• Bachelor's or Master's degree in Marketing or a related field
• Previous professional experience in a similar role in the field of digital marketing
• Proven experience in managing and coordinating external agencies
• Knowledge of the Adobe Creative Suite (especially Photoshop, Lightroom, and Illustrator) is an advantage
• A solid technical understanding is beneficial
• Excellent knowledge of English; Italian and/or German is an advantage

OUR COMMITMENT

• Innovative work environment in a young, dynamic team
• High-tech projects in the future-proof sector of e-mobility
• Opportunities for advancement in a growing company
• A wide range of further training opportunities
• Attractive bonus system and performance-related pay
• Additional company benefits

SHAPING THE FUTURE, TOGETHER!

WHY ALPITRONIC

Together with our customers, we are driving the world towards sustainable mobility – with cutting-edge technology, we inspire with the most innovative and reliable solutions. With our roots in South Tyrol, we are market and innovation leaders and set the future charging infrastructure standards from our locations in Bolzano/Bozen, Bergamo, Bologna, Munich and Charlotte (USA).

WHAT MAKES WORKING FOR US SPECIAL

Are you a motivated and ambitious person who finds it stimulating to take on responsibility? Do you enjoy seeing the direct impact of your work on the final product? Then you are the person we are looking for. We are a fast-growing company where innovation and technology come together to develop cutting-edge solutions. We offer our teams ever-new and stimulating challenges, value talent, and recognize achievements.

Here, your contribution truly makes a difference: your skills are appreciated and your work helps shape the future. Join our team and grow with us!

The position is open to individuals of any gender, sexual orientation, age, ethnicity, nationality, and religious belief. We operate in full compliance with the principles of diversity, inclusion, equity, and non-discrimination, in accordance with Legislative Decree No. 198/2006.