Digital Marketing Specialist

STADA Group; Varese; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A multinational pharmaceutical company is seeking a Digital Marketing Specialist in Varese, Italy. This role will focus on enhancing digital strategy and brand growth through optimized media and eCommerce channels. Ideal candidates will have 2-4 years of experience in digital marketing, a Master's degree in a related field, and hands-on experience with paid media platforms. The position offers dynamic professional development opportunities in an international work environment.

Servizi

Opportunity for professional development

Dynamic international work environment

Competenze

• 2-4 years of experience in a digital marketing role.
• Fluent in English (written and spoken).
• Strong analytical and problem-solving abilities.

Mansioni

• Support the development of tailored digital strategies.
• Contribute to optimization of digital campaigns.
• Monitor and report on digital performance.
• Assist in enhancing brand websites for UX and SEO.

Conoscenze

Paid Media platforms experience

Google Analytics familiarity

SEO principles knowledge

UX best practices

eCommerce platforms understanding

Formazione

Master’s degree in Marketing or related fields

Descrizione del lavoro

Since 1998 EG Stada Group operates in Italy with the aim of "Caring for People’s health as a trusted partner" . We are part of the STADA Group, a multinational pharmaceutical company founded in Dresden in 1895 by an Association of Pharmacists that operates on consumer healthcare, generics, biosimilar and specialty products with commitment and dedication.

We are looking for a results-driven and proactive Digital Marketing Specialist to support our digital transformation journey and help drive brand growth across multiple touchpoints. This role will play a key part in optimizing digital strategy, enhancing online brand presence, and improving the performance of paid media, owned assets, and eCommerce channels.

About the Role

The ideal candidate has hands-on experience with paid media (especially Search, Social and Video), strong analytical skills and a collaborative mindset with a keen eye for UX and content excellence.

Responsibilities

Digital Planning & Media Optimization

• Support the development and execution of tailored digital strategies by product category and brand, aligned with business goals and regulatory frameworks.
• Actively contribute to the optimization of digital campaigns, with a focus on innovation and creative assets.

Data & Performance Analytics

Contribute to leveraging data capabilities across all brand websites.

Monitor and report on digital performance using available tools (e.G. GA4, GSC, Semrush) to guide optimization decisions.

UX & SEO Optimization

Assist in enhancing brand websites with a mobile-first, performance-oriented mindset.

Continuously support UX / SEO enhancements and take part in onboarding a web agency.

eCommerce Growth Opportunity

Collaborate with Sales and external partners to optimize product presence on main e-tailers (e.G Amazon).

Actively contribute to the growth of online sales by maximizing eCommerce visibility and optimizing retail media investments.

Qualifications

Technical Skills :

Hands-on experience with Paid Media platforms (Google Ads, YouTube, Meta)

Strong familiarity with Google Analytics.

Working knowledge of SEO principles, UX best practices, and CMS platforms.

Understanding of eCommerce platforms and marketing practices.

Education & Experience :

Master’s degree in Marketing, Communication, Business, or related fields.

2–4 years of experience in a similar digital marketing role, ideally in FMCG or healthcare industries.

Fluent in English (written and spoken).

Soft Skills :

Strong analytical and problem-solving abilities.

Team-oriented, with excellent collaboration and communication skills and a positive attitude.

Well organized in managing multiple priorities.

What We Offer :

The opportunity to contribute to the digital growth of well-established consumer brands.

A dynamic, international work environment, with ongoing interaction with our HQ and global teams, providing access to shared expertise and innovative tools.

Room for professional development and strategic involvement.