Digital Marketing Specialist

Max Mara Fashion Group; Reggio Emilia; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

Max Mara Fashion Group, un leader mondial dans le prêt-à-porter, recherche un spécialiste du marketing numérique pour développer et optimiser des campagnes à travers divers canaux. Le candidat idéal aura une expertise en SEO, 3-5 ans d'expérience, et des compétences collaboratives solides. Rejoignez une équipe passionnée et innovante pour contribuer à la stratégie numérique de l'entreprise.

Competenze

• Au moins 3-5 ans d'expérience dans le rôle.
• Expertise approfondie en SEO technique.
• Capacité à établir des relations dans des contextes interfonctionnels.

Mansioni

• Développement, mise en œuvre et optimisation des campagnes de marketing numérique.
• Analyse des performances des campagnes et rapport sur les résultats.
• Identification des nouvelles tendances et optimisation des investissements.

Conoscenze

SEO

SEM

Analytical skills

Collaboration

Proactive thinking

Descrizione del lavoro

Max Mara Fashion Group è riconosciuta in tutto il mondo come il precursore del pret-à-porter moderno.

Prima azienda di confezione italiana, nata nel 1951, con l’intento di proporre abbigliamento femminile “haute de gamme” prodotto secondo processi industriali d’eccellenza.

Passione, impegno e tradizione hanno creato uno stile di moda unico:

• 9 brands
• 60+ collezioni per stagione
• 14.000.000+ capi venduti all'anno
• 105 Paesi nel mondo
• 2.500+ negozi monomarca
• 10.000+ negozi multimarca
• 27 lingue parlate
• 5.500+ collaboratori nel Mondo

Il nostro assetto organizzativo si basa su 44 Dipartimenti tra cui Fashion Design, Marketing & Sales, Operations, Retail, ICT, Architecture Design, Economics, BI, etc.

Nel 2013 è nata la Digital Division, con l’obiettivo di integrare gli asset digitali dell’azienda, nonché le soluzioni e i servizi relativi all’e-commerce e al marketing digitale.

Lavorare nel nostro Gruppo significa passione, superare nuove sfide, imparare gli uni dagli altri, condividere una visione, lavorare in Team… scopri il tuo potenziale con noi e tutto questo può diventare realtà!

#YouAreWelcome #JoinUS

Job Description

The Digital Marketing Specialist is responsible for the development, implementation, monitoring and optimization of digital marketing campaigns through all digital channels. The core responsibilities are: 1) Ensuring search optimization 2) Increasing traffic quality to sites of interest 3) Generating new leads.

Qualifications

• Plans and executes web campaigns, SEO/SEM, database building, email campaigns
• Analyzes and draws up reports on campaign performance, evaluates them based on the results obtained (ROI and KPI)
• Identifies new trends, then optimizes investments and performance based on new actions that can intercept market needs
• Thinks proactively about new marketing development strategies
• Plans, executes and evaluates experimental actions and conversion tests
• Uses analytical skills to evaluate the customer experience across multiple channels and touch points
• Optimizes the use of funnels and conversion points tools
• Collaborates with agencies and other external suppliers
• Analyzes emerging technologies. Acts as a point of reference for any new implementations where appropriate
• Promotes the development of role learning through proactive, team and digital activities, aimed at innovation and improving the effectiveness/efficiency of responsibilities
• Adopts significant behaviors and promotes operational/cultural actions for Sustainable Development, oriented towards the care of the environment, business processes and community

Additional Information

• Deep expertise in technical SEO
• At least 3-5 years of experience in the role
• Strong collaborative skills
• Ability to build relationships in cross-functional contexts