Digital Marketing Specialist

SYS-DAT S.p.A..; Reggio Emilia; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

Un'azienda leader nel settore delle soluzioni IT sta cercando un Digital Marketing Specialist per rafforzare la propria presenza online nel mercato B2B. La figura scelta avrà la responsabilità di sviluppare e implementare strategie di marketing digitale per promuovere progetti innovativi in ambito ERP e cybersicurezza, operando in un ambiente giovane e dinamico.

Servizi

Opportunità di crescita personale

Formazione continua in un ambiente dinamico

Smartworking fino a 2 giorni alla settimana

Competenze

• Esperienza nella gestione del marketing digitale e competenze informatiche di base.
• Abilità nella creazione di campagne coinvolgenti e identificazione dei target.

Mansioni

• Generare opportunità di vendita attraverso campagne di marketing digitale e webinar.
• Gestire la presenza social dell'azienda e assicurare coerenza con la strategia del brand.
• Misurare e reportare le performance delle attività di marketing digitale.

Conoscenze

SEO / SEM

Email Marketing

Content Creation

Social Media Management

Web Analytics

Team Collaboration

Formazione

Laurea in marketing / comunicazione digitale

Descrizione del lavoro

SYS-DAT Group is one of the leading players in the field of IT solutions for Companies.

To strengthen internal structure, seeks for HARS, a SYS-DAT Group company based in Modena, Via Virgilio 54 / G 41123 Modena (MO) :

The candidate will be placed in a young, dynamic and team-oriented environment. The Digital Marketing Specialist sought will be expected to promote innovative solutions in the area of information and application systems, such as ERP projects, ICT infrastructure, cybersecurity, and GDPR compliance services. The job includes designing and implementing digital marketing strategies to raise awareness of the company’s offerings in the B2B market. The professional is responsible for maintaining and developing the company’s online brand presence on all digital channels, ensuring that the company is visible and recognized in its area of expertise.

Responsibility

• Generate sales opportunities through digital marketing campaigns and webinars, creating engaging content and collaborating with technical and sales colleagues.
• Manage and maintain the company’s social media presence, ensuring that messages are consistent with brand strategy.
• Measure and report to management about the performance of digital marketing activities against established goals (ROI and KPIs).
• Collaborate with internal teams, external agencies, and technology partners to create effective landing pages and manage follow-ups.
• Identify and create sales opportunities through first contact with target companies.
• Actively manage SEO / SEM activities, email communications, and marketing campaigns, ensuring that established goals are met.

Requirements

• Bachelor’s degree in marketing / digital communication or similar.
• Experience in digital marketing management and basic computer skills.
• Practical skills in SEO / SEM, email marketing, content creation and social media management.
• Skill in identifying targets and developing engaging campaigns.
• Knowledge of web analytics tools such as Google Analytics.
• Ability to work in a team and relate effectively.

Type of offer

• Economic remuneration defined on the basis of the candidate’s actual abilities and skills.
• Opportunities for personal growth and continuing education in a challenging and dynamic environment.
• The search is intended to be full time for the MODENA Company c / o HARS S.r.l. with the possibility of smartworking up to 2 days per week.

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