Digital Marketing Specialist*

Experteer Italy; Parma; Ibrido; EUR 30.000 - 60.000; Tempo pieno

Descrizione del lavoro

An established industry player in the recycling sector is seeking a Senior Digital Marketing Specialist to lead innovative marketing strategies. This role involves developing and optimizing digital campaigns, managing website content, and collaborating with a global team to enhance brand presence. The ideal candidate will have a strong marketing background, excellent communication skills, and proficiency in digital marketing tools. Join a forward-thinking company that values transparency and offers professional development opportunities in a supportive environment.

Servizi

Free Parking

Kitchen Facilities

Coffee Machines

Professional Development Opportunities

Courses and Conferences

Coaching

Transparent Corporate Culture

Flat Hierarchy

Competenze

• At least 2 years of experience in a marketing role.
• Strong understanding of effective marketing techniques.
• Excellent communication skills in English; additional languages are a plus.

Mansioni

• Plan and execute digital marketing activities across various channels.
• Analyze campaign results and optimize future activities.
• Collaborate with the global marketing team to brainstorm innovative strategies.

Conoscenze

Digital Marketing

SEO/SEA

Email Campaigns

Project Management

Communication Skills

Formazione

Bachelor's Degree in Marketing

Bachelor's Degree in Communications

Bachelor's Degree in Business

Strumenti

Microsoft 365

Hubspot

Dynamics

Descrizione del lavoro

Specialista Senior / Project Manager

Company Description

* Full time
* 1 day remote working
* 4 days working in our office in Italy

TOMRA Recycling Sorting designs and manufactures sensor-based sorting technologies for the global recycling and waste management industry to transform resource recovery and create value in waste. The company was the first to develop advanced waste and metals sorting applications using high capacity near infrared (NIR) technology to extract the most value from resources and keep materials in a loop of use and reuse. To date, more than 10,000 systems have been installed in 100 countries worldwide.

TOMRA Recycling is a division of TOMRA Group. TOMRA was founded in 1972 with an innovation that began with the design, manufacturing, and sale of reverse vending machines (RVMs) for automated collection of used beverage containers. Today, TOMRA leads the resource revolution to transform how the planet's resources are obtained, used, and reused to enable a world without waste. The company's other divisions include TOMRA Food and TOMRA Collection.

The Group employs 5,000 people globally and is publicly listed on the Oslo Stock Exchange. The headquarters are in Asker, Norway. For more information, visit www.tomra.com and follow TOMRA Recycling Sorting on social media.

Job Description

The Digital Marketing Specialist is responsible for developing, implementing, tracking, and optimizing digital marketing campaigns across various channels. He/She will support the Global Marketing Team in projects focused on brand awareness, lead generation, and product positioning. The role requires experience with website content management and digital marketing tools.

1. Plan and execute digital marketing activities, including SEO/SEA, email campaigns, and display advertising
2. Manage and coordinate company website content and liaise with internal teams and external suppliers
3. Collaborate with the global marketing team to brainstorm innovative marketing strategies
4. Manage and enhance TOMRA Recycling Sorting’s digital presence
5. Ensure consistent branding across digital channels in collaboration with TOMRA Group
6. Design targeted initiatives to reach audiences through various channels
7. Analyze campaign results, website traffic, and conversion rates to optimize future activities
8. Measure and report on website and campaign performance against KPIs
9. Identify trends and insights to improve marketing ROI
10. Collaborate on creating landing pages and optimizing user experience
11. Utilize analytical skills to evaluate user experience across channels
12. Handle back-end content management, platform development, and testing
13. Optimize website for search engines (SEO, SEM), including keyword research and linking strategies
14. Manage and optimize video channels (e.g., YouTube)
15. Set up and distribute newsletters, optimize workflows
16. Support product launches, campaigns, and exhibitions
17. Assist in global project management related to sales and marketing initiatives
18. Coordinate marketing support staff and external agencies
19. Develop and maintain the Brand Center and marketing assets platform
20. Plan and execute webinars, digital events, and training sessions with product management and sales

Qualifications

• At least 2 years of experience in a marketing role
• Strong understanding of effective marketing techniques
• Excellent communication skills in English; additional languages are a plus
• Strong organizational and project management skills
• Bachelor's Degree in Marketing, Communications, or Business

Additional Skills/Abilities

• Proficiency in Microsoft 365
• Fluent in English (oral and written); other languages advantageous
• Experience with CRM and marketing automation platforms (e.g., Hubspot, Dynamics)

Company Benefits

• Office amenities: free parking, kitchen, coffee machines
• Professional development opportunities: courses, conferences, coaching
• Norwegian corporate culture emphasizing transparency and flat hierarchy

Application Process

Interested candidates should send their CV in English, along with:

• Salary expectations
• Notice period
• Available start date
• Willingness to relocate (if applicable)

TOMRA values diversity and is an equal opportunity employer.