Digital Marketing Specialist

Farmina; Padova; Remoto; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading pet food company in Padova is looking for a Digital Marketing Specialist to support their global digital strategies. The ideal candidate will have over 2 years of experience, be proficient in digital tools like Google Ads and have advanced English skills. This role includes both remote working and extensive travel (50%).

Competenze

• 2+ years of experience in a similar role.
• Experience implementing Google Ads and Meta campaigns.
• Capability to communicate with internal and external stakeholders.

Mansioni

• Support global digital marketing team in developing strategies.
• Create, launch and review campaigns across various digital channels.
• Monitor paid campaigns and website performance.

Conoscenze

Advanced English

Digital media passion

Copywriting skills

Quick learning abilities

Organized attitude

Formazione

Hands-on work experience

Strumenti

Google Ads

Meta Business Suite

CMS systems

Google Analytics

Email marketing tools

Descrizione del lavoro

Overview

Farmina Pet Foods is a family-owned Italian company with over 50 years of experience. We are a leading company in the pet food market, with four production facilities and sales in over 75 countries. We are a Pet Care company that is providing consultancy and a wide range of solutions also through our nutritional tools to all our final customer in order to support the health of their four leg family members.

Why Choose Us?

Would you like to be part of a fast-growing, international company that’s passionate about innovation and making a difference in pet care? At Farmina, we value our team as much as our customers, offering a dynamic and collaborative work environment that fuels both personal and professional growth.

About The Role

We are looking for a Digital Marketing Specialist / Assistant to join our Digital team, reporting to the Digital Content Manager. The candidate will join the Global Digital Hub Team to assist in implementing and coordinating global and local digital strategies across multiple channels.

Objectives of the role

• Support global digital marketing team in developing and implementing digital strategies and guidelines, aligning with company objectives.
• Create, launch and review campaigns across various digital channels, such as email, social media, paid advertising and search engine optimisation.
• Monitoring of paid campaigns, social media and website performances periodically.
• Assistance in the creation and review of digital marketing assets such as banners, landing pages and blog posts.
• Provide training to local digital marketing teams.
• Coordinate and monitor the correct implementation of all digital content with local digital managers.
• Work closely with our IT and web team to ensure correct functioning of our website and related applications.

Requirements

• Advanced English, written and spoken (mandatory)
• 2+ years of experience in a similar role
• Hands-on experience working with different website CMS (wordpress, drupal, sitefinity or similar)
• Hands-on experience implementing Google Ads and Meta campaigns
• Knowledge and ability to monitor paid campaigns and website performance
• Experience in creating monthly reports for correct monitoring of results
• Experience working with / for external agencies
• Capability in easily communicating with internal and external stakeholders, and choosing the correct means of communication.
• Experience in the creation, review and launch of digital assets
• Passionate about digital media and copywriting. Updated with current digital trends and tools.
• Copywriting and review of digital content skills such as landing pages and blog posts.
• Experience with e-commerce environments (nice to have)
• Quick learning abilities
• Passionate about digital media
• Organized and proactive attitude

Qualifications

• On hand work experience is preferred over bachelor’s degree
• Certifications such as google analytics academy or similar (nice to have)
• Master in digital marketing (nice to have)

Tools candidate must know how to use or has knowledge of

• Google Ads
• Meta Business Suite
• CMS systems (such as wordpress, drupal, sitefinity or other)
• Google Analytics
• Google Tag Manager (nice to have)
• Canva
• Email marketing tools (Brevo, Mailchimp)
• CMR tools such as Salesforce or Zendesk (nice to have)

Necessary tools for role

• Company Laptop
• Phone

Place of work: Remote working; extensive travelling (50%) could be required