Digital Marketing Specialist

Farmina; Napoli; Remoto; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading pet food company based in Italy is seeking a Digital Marketing Specialist to join their team. You will assist in implementing digital strategies, manage campaigns across various channels, and monitor performance. The ideal candidate has 2+ years of experience in digital marketing, strong English skills, and proficiency in using CMS tools like WordPress. This role offers remote work with potential travel responsibilities.

Servizi

Company Laptop

Phone

Competenze

• 2+ years of experience in a similar role.
• Hands-on experience with CMS systems.
• Ability to monitor campaigns and website performance.

Mansioni

• Support the digital marketing team in strategy development.
• Create and review campaigns across digital channels.
• Monitor paid campaigns and website performance.

Conoscenze

Advanced English

Copywriting

Digital media knowledge

Hands-on experience with website CMS

Experience with Google Ads

Experience with Meta campaigns

Reporting skills

Organizational skills

Formazione

Work experience preferred

Strumenti

Google Ads

Meta Business Suite

WordPress

Google Analytics

Canva

Descrizione del lavoro

Farmina Pet Foods is a family-owned Italian company with over 50 years of experience. We are a leading company in the pet food market, with four production facilities and sales in over 75 countries. We are a Pet Care company that provides consultancy and a wide range of solutions also through our nutritional tools to all our final customers in order to support the health of their four leg family members.

Why Choose Us?

Would you like to be part of a fast-growing, international company that’s passionate about innovation and making a difference in pet care? At Farmina, we value our team as much as our customers, offering a dynamic and collaborative work environment that fuels both personal and professional growth.

About The Role

We are looking for a Digital Marketing Specialist / Assistant to join our Digital team, reporting to the Digital Content Manager. The candidate will join the Global Digital Hub Team to assist in implementing and coordinating global and local digital strategies across multiple channels.

Objectives of the role

• Support global digital marketing team in developing and implementing digital strategies and guidelines, aligning with company objectives.
• Create, launch and review campaigns across various digital channels, such as email, social media, paid advertising and search engine optimisation.
• Monitoring of paid campaigns, social media and website performances periodically.
• Assistance in the creation and review of digital marketing assets such as banners, landing pages and blog posts.
• Provide training to local digital marketing teams.
• Coordinate and monitor the correct implementation of all digital content with local digital managers.
• Work closely with our IT and web team to ensure correct functioning of our website and related applications.

Requirements

• Advanced English, written and spoken (mandatory)
• 2+ years of experience in a similar role
• Hands-on experience working with different website CMS (WordPress, Drupal, Sitefinity or similar)
• Hands-on experience implementing Google Ads and Meta campaigns
• Knowledge and ability to monitor paid campaigns and website performance
• Experience in creating monthly reports for correct monitoring of results
• Experience working with / for external agencies
• Capability in easily communicating with internal and external stakeholders, and choosing the correct means of communication
• Experience in the creation, review and launch of digital assets
• Passionate about digital media and copywriting. Updated with current digital trends and tools.
• Copywriting and review of digital content skills such as landing pages and blog posts.
• Experience with e-commerce environments (nice to have)
• Quick learning abilities
• Organized and proactive attitude

Qualifications

• On hand work experience is preferred over bachelor’s degree
• Certifications such as Google Analytics Academy or similar (nice to have)
• Master in digital marketing (nice to have)

Tools candidate must know how to use or has knowledge of

• Google Ads
• Meta Business Suite
• CMS systems (such as WordPress, Drupal, Sitefinity or other)
• Google Analytics
• Google Tag Manager (nice to have)
• Canva
• Email marketing tools (Brevo, Mailchimp)
• CRM tools such as Salesforce or Zendesk (nice to have)

Necessary tools for role

• Company Laptop
• Phone

Place of work: Remote working; extensive travelling (50%) could be required