Digital Marketing Specialist

STADA Arzneimittel AG; Monza; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A leading company in consumer healthcare is seeking a Digital Marketing Specialist to enhance their brand presence and optimize digital strategies. This role involves driving brand growth through paid media, data analysis, and UX improvements in a dynamic, global team environment.

Servizi

Dynamic international work environment

Opportunities for professional development

Competenze

• 2–4 years of experience in a digital marketing role, ideally in FMCG or healthcare industries.
• Fluency in English (written and spoken).
• Strong familiarity with Google Analytics.

Mansioni

• Support development and execution of tailored digital strategies.
• Contribute to leveraging data capabilities across all brand websites.
• Assist in enhancing brand websites with a mobile-first approach.

Conoscenze

Data Analysis

Digital Marketing

UX Best Practices

SEO Principles

Collaborative Skills

Formazione

Master’s degree in Marketing

Descrizione del lavoro

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Since 1998 EG Stada Group operates in Italy with the aim of "Caring for People’s health as a trusted partner" . We are part of the STADA Group, a multinational pharmaceutical company founded in Dresden in 1895 by an Association of Pharmacists that operates on consumer healthcare, generics, biosimilar and specialty products with commitment and dedication .

Digital Marketing Specialist

We are looking for a results-driven and proactive Digital Marketing Specialist to support our digital transformation journey and help drive brand growth across multiple touchpoints. This role will play a key part in optimizing digital strategy, enhancing online brand presence, and improving the performance of paid media, owned assets, and eCommerce channels. The ideal candidate has hands-on experience with paid media (especially Search, Social and Video), strong analytical skills and a collaborative mindset with a keen eye for UX and content excellence.

Key Responsibilities :

• Support the development and execution of tailored digital strategies by product category and brand, aligned with business goals and regulatory frameworks.
• Actively contribute to the optimization of digital campaigns, with a focus on innovation and creative assets.

2. Data & Performance Analytics

• Contribute to leveraging data capabilities across all brand websites.
• Monitor and report on digital performance using available tools (e.g. GA4, GSC, Semrush) to guide optimization decisions.

3. UX & SEO Optimization

• Assist in enhancing brand websites with a mobile-first, performance-oriented mindset.
• Continuously support UX / SEO enhancements and take part in onboarding a web agency.
• Collaborate with Sales and external partners to optimize product presence on main e-tailers (e.g Amazon).
• Actively contribute to the growth of online sales by maximizing eCommerce visibility and optimizing retail media investments.

Requirements : Technical Skills

• Hands-on experience with Paid Media platforms (Google Ads, YouTube, Meta).
• Strong familiarity with Google Analytics.
• Working knowledge of SEO principles, UX best practices, and CMS platforms.
• Understanding of eCommerce platforms and marketing practices.

Education & Experience

• Master’s degree in Marketing, Communication, Business, or related fields.
• 2–4 years of experience in a similar digital marketing role, ideally in FMCG or healthcare industries.
• Fluent in English (written and spoken).

Soft Skills

• Strong analytical and problem-solving abilities.
• Team-oriented, with excellent collaboration and communication skills and a positive attitude.
• Well organized in managing multiple priorities.

What We Offer :

• The opportunity to contribute to the digital growth of well-established consumer brands.
• A dynamic, international work environment, with ongoing interaction with our HQ and global teams, providing access to shared expertise and innovative tools.
• Room for professional development and strategic involvement.

Are you looking for new challenges where you can make a difference for people's health? We are looking for candidates with expert knowledge and an entrepreneurial spirit that enjoy working collaboratively in a global team.

We would be pleased get to know you. Please use our online portal to submit your application : jobs.stada.com

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