Digital Marketing Specialist

SoftwareONE Deutschland GmbH; Milano; Ibrido; EUR 30.000 - 50.000; Tempo pieno

Descrizione del lavoro

SoftwareONE is seeking a Digital Marketing Specialist to collaborate with the Marketing Manager in executing effective online marketing strategies to enhance brand presence and generate leads. The ideal candidate will possess strong analytical and creative skills, along with relevant experience in the tech industry.

Competenze

• Recent experience in Digital Marketing.
• Professional English (min. B2).
• Demonstrable track record in content marketing.

Mansioni

• Develops and implements digital marketing strategies.
• Manages marketing automation tool and creates campaigns.
• Analyzes data to evaluate campaign performance.

Conoscenze

Digital Marketing

Creativity

Sense of collaboration

Analytical skills

Strumenti

Adobe Creative Suite

Canva

Marketing Automation Platforms

Descrizione del lavoro

SoftwareOne is a leading global software and cloud solutions provider that is redefining how companies build, buy and manage everything in the cloud. By helping clients to migrate and modernize their workloads and applications – and in parallel, to navigate and optimize the resulting software and cloud changes – SoftwareOne unlocks the value of technology. The company’s 8,900 employees are driven to deliver a portfolio of 7,500 software brands with sales and delivery capabilities in 90 countries. Headquartered in Switzerland, SoftwareOne is listed on the SIX Swiss Exchange under the ticker symbol SWON. Visit us at

The role

The Digital Marketing Specialist collaborates with the Marketing Manager in creating and executing the Marketing and Communication strategy of the company, through internal and external channels.

The ideal candidate is an expert in online marketing strategies, responsible for planning, executing, and monitoring digital campaigns aimed at promoting the company brand, products, or services and generate sales leads through various online channels. This role combines analytical, creative, and technical skills to optimize a company's digital presence and maximize the return on investment (ROI) of marketing activities.

Successful candidates will have :

• recent Digital Marketing experience
• deep knowkedge of Digital Marketing Automation and Website Content Management Platforms
• knowledge of Adobe Creative Suite or Canva
• professional English (min. B2)
• creativity
• sense of collaboration.

Responsibilities :

• Develops and implements, together with the Marketing Manager, digital marketing strategies aligned with business objectives
• Manages our Marketing Automation tool and creates digital marketing campaigns, events invitations, customer communications, etc
• Create and optimizes website contents / pages through our website content management tool
• Collaborates with company experts to create new contents, blogs and newsletter
• Develops an editorial calendar based on strategic goals, business needs, service launches, announcements and events.
• Manages the company social media accounts and creates contents / posts
• Manages and implement advertising campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads
• Analyzes data and metrics to evaluate campaign performance and propose improvements
• Collaborates with local and global teams to ensure consistency in brand communication
• Collaborates with the Sales Team to help them in generating qualified leads
• Monitors market trends and innovations in the field of digital marketing

What we need to see from you

Experience in Digital Marketing, preferably from the technology industry

• Demonstrable track record of defining and executing highly effective content marketing programs.
• Professional English (min. B2)
• Creative thinker
• Working knowledge of marketing automation platforms such as Marketo and Sitecore
• Knowledge of Adobe Creative Suite or Canva
• Outstanding organizational, planning, time-management, and process-creation abilities
• Hybrid work model requires office presence 2 to 3 days per week
• Mandatory : Elegible to be hired under "Categorie Protette" by 68 / 99 law.

If you don't think the position is right for you...

• you can still send us your application and together we'll look for other job offers that might be a better fit. Maybe we can find another opportunity to start your journey at SoftwareONE.

Interested in becoming a SWOmie?

Sara Higuera, our Talent Acquisition Lead for Spain and Italy , will take you through the selection process and every step of the way.

Job Function

Marketing & Channel

Accommodations

SoftwareOne welcomes applicants from all backgrounds and abilities to apply. If you require reasonable adjustments at any point during the recruitment process, email us at

Please include the role for which you are applying and your country location. Someone from our organization that is not part of the decision-making process will be in touch to discuss your specific needs and we will make every effort to accommodate you. Any information shared will be stored securely and treated in the strictest of confidence in line with GDPR.

At SoftwareOne, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Additionally, we encourage experienced individuals that have taken an intentional career break and are now prepared to return to work to explore our SOAR program.

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