Digital Marketing Specialist

Part of the Interparfums group founded in 1982, Interparfums USA develops, manufactures and distributes prestige perfumes and cosmetics as the exclusive worldwide licensee for Abercrombie & Fitch, Anna Sui, DKNY, Donna Karan, Graff, GUESS, Hollister, MCM, Oscar de la Renta, Roberto Cavalli, Salvatore Ferragamo and Ungaro. Through its global distribution network, the Company’s products are sold in over 120 countries.

The Digital Marketing Specialist is responsible for executing digital and social marketing strategies, as well as developing tailored plans for e-retailers and e-commerce platforms. This role requires a data-driven approach to optimize performance and drive growth in digital channels. This position will report into the Trade Marketing Director.

Responsibilities:

• Plan and execute digital marketing and social media campaigns
• Develop retailer-specific digital strategies and maintain a strong digital presence
• Analyze trends and insights from e-retailers and e-commerce partners to optimize marketing spend and performance
• Collaborate with internal teams to develop creative strategies that drive e-commerce and digital growth for major retailers
• Evaluate the end-to-end customer experience across multiple channels and touchpoints using data analytics
• Identify conversion points and optimize user funnels to enhance engagement and sales
• Work closely with the EMEA team on Amazon-related initiatives

Required Education/Experience:

• Degree in Marketing, Business or related fields
• 2+ years of Digital Marketing experience in the Fragrance, Beauty or Luxury industries

Required Qualifications:

• Excellent analytical, communication, and problem-solving skills
• Demonstrable experience in managing SEO/SEM campaigns, social media
• Highly creative with experience in identifying target audiences and designing digital campaigns that engage, inform, and motivate
• Basic knowledge of digital advertising campaigns
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in marketing and online measurement
• Fluent in English; knowledge of French is a plus

We Offer:

• An entrepreneurial career with a dynamic international environment where all voices are heard and appreciated
• Low hierarchy with high visibility to C-Suite on a regular basis
• A growing company with a proven track record of solid financial stability
• Bonus opportunity based on personal and business performance
• Options to support development, including complimentary access to LinkedIn Learning

Interparfums USA, LLC promotes equal opportunities and is committed to ensuring an inclusive work environment in compliance with Italian (Legislative Decree 198/2006 and Legislative Decree 215/2003) and European regulations, without discrimination based on race, religion, color, sex, age, sexual orientation, national origin, disability, or any other condition protected by law.