Digital Marketing Specialist

Farmina; Casalnuovo di Napoli; Remoto; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading pet care company is looking for a Digital Marketing Specialist to join their Digital team. This role involves supporting global digital strategies, monitoring campaigns, and collaborating with various teams. Candidates should have at least 2 years of experience in digital marketing, strong English skills, and familiarity with tools like Google Ads and CMS systems. The position offers remote work with potential for extensive traveling.

Servizi

Company Laptop

Phone

Competenze

• Experience in digital marketing is mandatory.
• Communication skills for internal and external stakeholders.
• Knowledge of digital tools and trends.

Mansioni

• Support developing and implementing digital strategies.
• Monitor and review campaigns across digital channels.
• Work closely with the IT and web team.

Conoscenze

Advanced English

2+ years experience in digital marketing

Hands-on experience with CMS

Google Ads and Meta campaigns

Communication skills

Digital media and copywriting

Formazione

On-hand work experience preferred

Certifications like Google Analytics (nice to have)

Master in digital marketing (nice to have)

Strumenti

Google Ads

Meta Business Suite

CMS systems

Google Analytics

Email marketing tools

CRM tools like Salesforce

Descrizione del lavoro

Farmina Pet Foods is a family-owned Italian company with over 50 years of experience. We are a leading company in the pet food’s market, with four production facilities and sales in over 75 countries. We are a Pet Care company that is providing consultancy and a wide range of solutions also through our nutritional tools to all our final customer in order to support the health of their four leg family members. Why Choose Us? Would you like to be part of a fast-growing, international company that’s passionate about innovation and making a difference in pet care? At Farmina, we value our team as much as our customers, offering a dynamic and collaborative work environment that fuels both personal and professional growth. About The Role We are looking for a

Digital Marketing Specialist / Assistant

to join our Digital team, reporting to the Digital Content Manager. The candidate will join the Global Digital Hub Team to assist in implementing and coordinating global and local digital strategies across multiple channels.

Objectives of the role

Support global digital marketing team in developing and implementing digital strategies and guidelines, aligning with company objectives. Create, launch and review campaigns across various digital channels, such as email, social media, paid advertising and search engine optimisation. Monitoring of paid campaigns, social media and website performances periodically. Assistance in the creation and review of digital marketing assets such as banners, landing pages and blog posts. Provide training to local digital marketing teams. Coordinate and monitor the correct implementation of all digital content with local digital managers. Work closely with our IT and web team to ensure correct functioning of our website and related applications.

Requirements

Advanced English, written and spoken (mandatory)

• 2+ years of experience in a similar role Hands-on experience working with different website CMS (wordpress, drupal, sitefinity or similar)
• Hands-on experience implementing Google Ads and Meta campaigns Knowledge and ability to monitor paid campaigns and website performance
• Experience in creating monthly reports for correct monitoring of results Experience working with / for external agencies Capability in easily communicating with internal and external stakeholders, and choosing the correct means of communication. Experience in the creation, review and launch of digital assets Passionate about digital media and copywriting. Updated with current digital trends and tools. Copywriting and review of digital content skills such as landing pages and blog posts. Experience with e-commerce environments (nice to have) Quick learning abilities Passionate about digital media Organized and proactive attitude

Qualifications

On hand work experience is preferred over bachelor’s degree Certifications such as google analytics academy or similar (nice to have) Master in digital marketing (nice to have)

Tools candidate must know how to use or has knowledge of

Google Ads Meta Business Suite CMS systems (such as wordpress, drupal, sitefinity or other) Google Analytics Google Tag Manager (nice to have) Canva Email marketing tools (Brevo, Mailchimp) CMR tools such as Salesforce or Zendesk (nice to have)

Necessary tools for role

Company Laptop Phone

Place of work :

Remote working; extensive travelling (50%) could be required