Digital Marketing Internship

Pirelli; Milano; In loco; EUR 6700 - 11.000; Tempo pieno

Vantaggi offerti da questo lavoro

Free company restaurant

Competitive reimbursement

Descrizione del lavoro

Pirelli invites an internship in Milano to gain hands-on experience in data analytics for our consumer digital platforms. You will monitor performance, identify trends, and contribute to improvements across digital properties under the guidance of a tutor.

You will work with GA4, dashboards, and BI tools, developing skills in data visualization and actionable reporting within a global tire industry leader.

Competenze

• Master's degree in Marketing, Economics, Business, Management or related fields
• Fluency in English and Italian
• Proactivity, curiosity, and the desire to make a difference
• Passion for Data Analytics, Business Intelligence and Data Visualization
• Familiarity with data analysis, BI or digital analytics tools such as Google Analytics, Power BI, SQL, Python will be considered a plus

Mansioni

• Digital Product & Web Operations: manage maintenance tasks for the consumer web portal; optimize conversion processes; oversee quality, SEO, URL management, content; monitor analytics dashboards; support digital innovation initiatives.
• Digital Analytics: monitor KPIs of the website and campaigns; analyze traffic and conversion trends; design dashboards; ensure data accuracy; track website errors and performance issues.

Conoscenze

Data analytics

BI tools

Google Analytics

SQL

Python

English

Italian

Formazione

Master's degree in Marketing, Economics, Business, Management or related fields

Strumenti

Power BI

GA4 / Google Analytics

Looker Studio

SQL

Python

Descrizione del lavoro

Job description

DISCOVER PIRELLI
We are a global leader in the tire industry, specialized in designing, developing, manufacturing, and marketing high-performance tires for cars, motorcycles, and bicycles. With a presence in over 160 countries and around 18 production facilities, we pride ourselves on our cutting-edge technology and commitment to sustainability. Innovation is at the heart of everything we do, and it is fueled by our commitment to the inclusion of unique perspectives and different experiences. Because power is nothing without our people!

WHY JOIN US

• International, engaging, and supportive working environment.
• Competitive reimbursement.
• Free company restaurant.
• Personal and professional development.

DRIVE YOUR FUTURE

Join the User Experience & Analytics team and immerse yourself in a dynamic environment. From day one, you will gain hands-on experience and grow your skills in data analysis and identification of insights useful for the development of the main digital platforms in the consumer area. Under your tutor's guidance, you'll help monitor and analyze the performance of our digital properties and identify trends and areas of improvement.

WHAT YOU WILL LEARN

You will collaborate with your tutor in one of the following areas.

Digital Product & Web Operations

• Managing maintenance tasks: assisting in handling and assigning maintenance tasks for the consumer web portal, based on requests from HQ and local markets;
• Optimizing conversion processes: collaborating in the design and management of enhancements related to conversion flows and contact forms across the consumer website;
• Governing quality and maintenance processes: including SEO and URL management (in collaboration with SEO specialists), style and content oversight (in coordination with the Global Product Manager), and bug fixing (in collaboration with the Information & Technology department);
• Monitoring analytics dashboards: conducting first-level reviews of performance dashboards across key markets;
• Supporting innovation projects: contributing, when needed, to requirements gathering and planning of digital innovation initiatives.

Digital Analytics

• Monitoring and analyzing key performance indicators (KPIs) of the website and digital marketing campaigns using Google Analytics 4 (GA4) and other BI tools;
• Monitoring website traffic, user behavior, conversion rates, identifying drops, peaks, and optimization opportunities;
• Designing and creating dashboards (DOMO, Looker Studio, etc.);
• Ensuring data accuracy across all monitoring tools and platforms;
• Monitoring website errors and identifying issues affecting website performance and user experience.

WHAT WE ARE LOOKING FOR

• Master's degree in Marketing, Economics, Business, Management or related fields
• Fluency in English and Italian
• Proactivity, Curiosity, and the Desire to Make a Difference
• Passion for Data Analytics, Business Intelligence and Data Visualization
• Familiarity with data analysis, BI or digital analytics tools such as Google Analytics, Power BI, SQL, Python will be considered a plus!

We are an equal opportunity employer and this search is open to all individuals, in compliance with the principles of equal opportunity and non-discrimination, pursuant to applicable laws and regulations