Digital Marketing Consultant

Bain & Company; Milano; In loco; EUR 40.000 - 65.000; Tempo pieno

Descrizione del lavoro

A global consultancy seeks a digital performance marketing expert to drive client results through testing and analysis. With a strong data-driven approach, you will work collaboratively with clients to optimize marketing strategies, ensuring impactful recommendations and enhancing performance across campaigns. This role offers a dynamic working environment where innovation and results are prioritized, guided by industry leaders.

Servizi

Recognized as one of the world's best places to work

Commitment to diversity and inclusion

Career development opportunities

Competenze

• 4-5+ years experience in digital performance marketing.
• Proven expertise in digital media and biddable media.
• Experience in analyzing biddable media campaigns.

Mansioni

• Accelerating client results through testing and scaling.
• Assessing opportunities and defining KPIs based on client goals.
• Building trust as a digital commerce and marketing expert.

Conoscenze

Digital performance marketing

Data-driven marketing

Client relationship management

Biddable media expertise

Agile testing

Descrizione del lavoro

Bain & Company is a global consultancy that helps the world’s most ambitious change makers define the future.

Across 63 offices in 38 countries, we work alongside our clients as one team with a shared ambition to achieve extraordinary results, outperform the competition, and redefine industries. We complement our tailored, integrated expertise with a vibrant ecosystem of digital innovators to deliver better, faster, and more enduring outcomes. Our 10-year commitment to invest more than $1 billion in pro bono services brings our talent, expertise, and insight to organizations tackling today’s urgent challenges in education, racial equity, social justice, economic development, and the environment. We earned a gold rating from EcoVadis, the leading platform for environmental, social, and ethical performance ratings for global supply chains, placing us in the top 2% of all companies. Since our founding in 1973, we have measured our success by the success of our clients, and we proudly maintain the highest level of client advocacy in the industry.

WHO YOU’LL WORK WITH

FRWD is Bain & Company’s marketing acceleration capability, a 100+ community of expert practitioners who partner with clients (and their agencies) to drive meaningful business results and transformation. With its own heritage as an agency, FRWD is designed to build client capability through a comprehensive approach to helping companies make the best marketing investments. To do so, FRWD extends client teams through co-location of top creative, media optimization, data science, and advertising technology teams to shorten test cycle time and leverage learnings to move forward. Oriented to Bain’s client-centric mission, FRWD marketing expert talent and Bain general pool consulting talent together enable 1+1=3 solutions to address client’s most difficult problems. FRWD works with some of the world’s most recognized consumer brands, leading healthcare providers, entertainment companies, and more. FRWD has a major hub in Minneapolis and presence across every region.

With the combined skills of Bain and FRWD, we are able to bridge the gap between brand, marketing, strategy, and execution, trialing strategies in immediate real-life tests, while having the operating model and organizational design experience to scale the results throughout the organization.

WHAT YOU’LL DO

This role typically involves accelerating client results through testing, learning, and scaling what works. Project experiences will range from very focused media mix and optimization to full transformations across the marketing mix - strategy and audience segmentation, creative, analytics, to delivering results for great brands and clients. We work collaboratively with the clients and their agency and technology partners. Some key responsibilities include:

• Assessing opportunities by analyzing existing client accounts to make prioritized recommendations based on business impact
• Defining the right KPIs based on client goals, ranging from awareness to traffic, online and offline sales, and ROI
• Building trust with clients, Bain partners, and teams as a digital commerce and marketing expert who solves tough business problems based on deep in-platform experience

ABOUT YOU

• 4-5+ years’ experience in digital performance marketing, biddable media
• Proven digital media expertise with hands-on experience to identify opportunities and implement tests in an agile environment
• Passionate about data-driven marketing with the ability to communicate insights clearly to specialists and senior clients
• Experience working on test & learn programs to improve marketing performance
• Track record of analyzing biddable media campaigns, identifying optimization potential, and delivering ROI improvements
• Experience across multiple industries, understanding industry-specific growth drivers and client cultures
• Positive attitude, energetic, and capable of inspiring teams and clients during uncertainty
• Willingness to travel and work on-site at client locations

WHAT MAKES US A GREAT PLACE TO WORK

We are proud to be recognized as one of the world's best places to work, champions of diversity, and models of social responsibility. Currently ranked #1 on Glassdoor’s Best Places to Work list, we have maintained a top position for over 12 years. We believe diversity, inclusion, and collaboration are key to building extraordinary teams. We hire talented individuals and create an environment where you can develop and thrive both professionally and personally. We are also recognized externally by various organizations.