Digital & Integrated Communication Lead – Primary & Specialty Care

Dompé; Sesona; In loco; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A leading pharmaceutical company seeks a Digital & Integrated Communication Lead to develop and manage promotional materials and oversee digital marketing campaigns. This role involves collaboration with Brand Managers to ensure high-quality communication activities, aimed at maximizing brand visibility to stakeholders. Ideal candidates will have a Bachelor's/Master's degree, significant experience in digital marketing, and a strong command of English, along with proficiency in key IT tools.

Competenze

• Degree in Economics or scientific disciplines required.
• Minimum 3 years of experience in digital/marketing.
• Experience in the pharmaceutical/life-science sector preferred.

Mansioni

• Develop promotional materials based on Marketing brand campaigns.
• Executes analyses of digital campaigns.
• Implements communication activities to enhance visibility.

Conoscenze

Fluent English

Digital Marketing

Content Marketing

Data Analysis

Social Media

Formazione

Bachelor's / Master's degree in Economics or scientific disciplines

Strumenti

Google Workspace

MS Office

Descrizione del lavoro

At Dompé Farmaceutici, we are not just a pharmaceutical company—we are an innovation-driven organization with over 130 years of experience, committed to advancing science and improving human health.

Digital & Integrated Communication Lead – Primary & Specialty Care

The Digital & Integrated Communication Lead develops promotional materials based on Marketing brand campaigns, adapting them to the specific channels’ requirements. He / she executes digital campaign analyses based on objectives and needs stated by Brand Managers. Based on the Marketing plan, he / she implements communication activities to enhance visibility for company and brand projects to internal and external stakeholders.

Responsibilities

• Develops promotional materials based on Marketing brand campaigns, adapting them to the specific requirements of each channel.
• Ensures that the developed promotional materials are of high quality, effectively and efficiently conveying the intended messages.
• Supports Brand Managers in cross activities related to social media properties and websites for Primary Care Brands, including domains and hosting.
• Executes analyses of digital campaigns based on the objectives and needs of brands stated by Brand Managers.
• Implements communication activities to enhance the visibility of company and brand projects to both internal and external stakeholders, based on plans approved by the Head of Marketing.
• Manages and supervises the cross-functional team dedicated to digital and graphic design, guiding it through continuous coordination activities towards the defined objectives.
• Proactively interacts with Drug Safety in reporting suspected adverse reactions.
• Knows the legal, deontological, and business rules that govern the activities for which they are responsible, and acts in accordance with them.

Qualifications

• Bachelor's / Master's degree in Economics or scientific disciplines.
• Experience in a similar role, preferably in the pharmaceutical / life-science sector.
• At least 3 years of extensive work experience within a digital / marketing department.

Required Skills

Fluent English and good knowledge of major IT tools and applications. Excellent knowledge of social media, content marketing, online advertising tools, and data analysis. Interest in following the new trends of e-commerce, technology, and digital marketing in general. In-depth knowledge of individual social channels and best practices for building and monitoring their performance. Knowledge of the main productivity and collaboration tools (Google Workspace, MS Office).

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