Digital & Integrated Communication Lead – Primary & Specialty Care

JR Italy; Pavia; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

Dompé Farmaceutici, un'azienda leader nel settore farmaceutico, cerca un Digital & Integrated Communication Lead a Pavia. Questo ruolo prevede lo sviluppo di materiali promozionali, l’analisi delle campagne digitali e la supervisione di un team dedicato. Un/una candidato/a ideale possiede una laurea in Economia o in scienze, esperienze in marketing e comprensione delle ultime tendenze del marketing digitale.

Competenze

• Almeno 3 anni di esperienza in un dipartimento digitale/marketing.
• Esperienza preferibilmente nel settore farmaceutico/scienze della vita.

Mansioni

• Sviluppa materiali promozionali e analizza campagne digitali.
• Implementa attività di comunicazione per aumentare la visibilità dei progetti.

Conoscenze

Fluente Inglese

Conoscenza dei social media

Content marketing

Strumenti di analisi dei dati

Conoscenza delle tendenze del marketing digitale

Formazione

Laurea in Economia o discipline scientifiche

Strumenti

Google Workspace

MS Office

Descrizione del lavoro

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Digital & Integrated Communication Lead – Primary & Specialty Care, pavia

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EU work permit required:

Yes

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Job Reference:

275927962452859289633713

Job Views:

2

Posted:

08.06.2025

Expiry Date:

23.07.2025

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Job Description:

At Dompé Farmaceutici, we are not just a pharmaceutical company—we are an innovation-driven organization with over 130 years of experience, committed to advancing science and improving human health.

The Digital & Integrated Communication Lead – Primary & Specialty Care develops promotional materials based on Marketing brand campaigns, adapting them to the specific channels’ requirements. He/she executes digital campaign analyses based on objectives and needs stated by Brand Managers. Based on the Marketing plan, he/she implements communication activities to enhance visibility for company and brand projects to internal and external stakeholders.

Responsibilities :

• Develops promotional materials based on Marketing brand campaigns, adapting them to the specific requirements of each channel;
• Ensures that the developed promotional materials are of high quality, effectively and efficiently conveying the intended messages;
• Supports Brand Managers in cross activities related to social media properties and websites for Primary Care Brands, including domains and hosting;
• Executes analyses of digital campaigns based on the objectives and needs of brands stated by Brand Managers;
• Implements communication activities to enhance the visibility of company and brand projects to both internal and external stakeholders, based on plans approved by the Head of Marketing;
• Manages and supervises the cross functional team dedicated to digital and graphic design, guiding it through a continuous coordination activity towards the defined objectives;
• Proactively interacts with Drug Safety in reporting suspected adverse reactions;
• Knows the legal, deontological and business rules that govern the activities for which they are responsible, and act in accordance with them.

Qualifications :

• Bachelor's/Master's degree in Economics or scientific disciplines;
• Experience in a similar role, preferably in the pharmaceutical/life-science sector;
• At least 3 years of extensive work experience within a digital / marketing department;

Required Skills :

• Fluent English and good knowledge of major IT tools and applications;
• Excellent knowledge of social media, content marketing, online adv tools and data analysis;
• Interest in following the new trends of e-commerce, technology and digital marketing in general;
• In-depth knowledge of individual social channels and best practices for building and monitoring their performance;
• Knowledge of the main productivity and collaboration tools (Google Workspace, MS Office).