Digital & Integrated Communication Lead

Dompé; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

Dompé Farmaceutici is seeking a Digital & Integrated Communication Lead to drive innovative marketing strategies across channels. The ideal candidate will have extensive experience in digital marketing, a strong understanding of social media, and a collaborative mindset. They will develop high-quality promotional materials and enhance brand visibility through strategic campaigns.

Competenze

• At least 6 years of extensive work experience within a digital/marketing department.
• Fluent English and good knowledge of major IT tools and applications.
• Excellent knowledge of social media and content marketing.

Mansioni

• Develops promotional materials based on Marketing brand campaigns.
• Executes analyses of digital campaigns based on objectives.
• Implements communication activities for visibility enhancement.

Conoscenze

Content marketing

Data analysis

Social media

Online advertising tools

Digital marketing trends

Formazione

Bachelor's / Master's degree in Economics or scientific disciplines

Strumenti

Google Workspace

MS Office

Descrizione del lavoro

At Dompé Farmaceutici, we are not just a pharmaceutical company—we are an innovation-driven organization with over 130 years of experience, committed to advancing science and improving human health.

The Digital & Integrated Communication Lead – Primary & Specialty Care develops promotional materials based on Marketing brand campaigns, adapting them to the specific channels’ requirements. He / she executes digital campaign analyses based on objectives and needs stated by Brand Managers. Based on the Marketing plan, he / she implements communication activities to enhance visibility for company and brand projects to internal and external stakeholders.

• Develops promotional materials based on Marketing brand campaigns, adapting them to the specific requirements of each channel;
• Ensures thatthe developed promotional materials are of high quality, effectively and efficiently conveying the intended messages;
• Supports Brand Managers in cross activities related to social media properties and websites for Primary Care Brands, including domains and hosting;
• Executes analyses of digital campaigns based on the objectives and needs of brands stated by Brand Managers;
• Implements communication activities to enhance the visibility of company and brand projects to both internal and external stakeholders, based on plans approved by the Head of Marketing;
• Manages and supervises the cross functional team dedicated to digital and graphic design, guiding it through a continuous coordination activity towards the defined objectives;

Knows the legal, deontological and business rules that govern the activities for which they are responsible, and act in accordance with them.

• Bachelor's / Master's degree in Economics or scientific disciplines;
• At least 6 years ofextensive work experience within a digital / marketing department;
• Fluent English and good knowledge of major IT tools and applications;
• Excellent knowledgeof social media, content marketing, online adv tools and data analysis;
• Interest in following the new trends of e-commerce, technology and digital marketing in general;
• In-depth knowledge of individual social channels and best practices for building and monitoring their performance;

Knowledge ofthe main productivity and collaboration tools (Google Workspace, MS Office).