Digital CRM Manager

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Responsibilities

1. CRM Campaign Management: Oversee and manage the implementation of CRM marketing campaigns, ensuring alignment with planning, business objectives, and local market needs.
2. Collaboration with Headquarters: Interact with headquarters to ensure CRM strategies and initiatives are aligned globally and adapted to local market peculiarities.
3. Responsible for Local Strategy: Provide strategic support to local clients in implementing targeted CRM initiatives, considering local automotive market dynamics and specifics.
4. Operational Client Interface: Act as the primary consultancy and operational contact for the local client, managing communications and relationships proactively.
5. Automotive Industry Experience: Have experience in the automotive or lead management-oriented industry, with in-depth knowledge of market trends and best practices.

Requirements

• At least 4-5 years of experience in similar roles, preferably in the automotive sector.
• Deep knowledge of CRM marketing principles and practices.
• Excellent communication and interpersonal skills to manage relationships with clients and stakeholders.
• Proficiency in data analysis and insights to evaluate CRM campaign effectiveness.
• Ability to work effectively in a multinational and multicultural environment, collaborating with global teams.

Company Description

Publicis Sapient is a digital business transformation company. We partner with global organizations to help create and sustain competitive advantage in an increasingly digital world. Our expertise spans Strategy and Consulting, Product, Experience, Engineering, and Data, enabling us to deliver meaningful impact by reimagining products and experiences that customers value. Our agile, data-driven approach prepares our clients for change, making digital a core part of their operations. Publicis Sapient, part of Publicis Groupe, has 20,000 employees across over 50 offices worldwide. For more information, visit www.publicissapient.com.