Digital CRM Manager

Publicis Sapient; Milano; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A global business transformation company is seeking a Digital CRM Manager in Milan. The ideal candidate will oversee CRM campaigns, collaborate with headquarters, and provide strategic support in the automotive market. Candidates should have 4-5 years of experience in similar roles and a robust understanding of CRM principles. This is a full-time position offering a dynamic work environment.

Competenze

• 4-5 years in CRM roles, preferably in the automotive sector.
• In-depth knowledge of CRM marketing principles and practices.
• Excellent communication skills to manage client relationships.
• Proficiency in data analysis for CRM campaign assessment.
• Ability to collaborate in a multinational environment.

Mansioni

• Oversee implementation of CRM marketing campaigns.
• Interact with headquarters for strategy alignment.
• Provide local client with strategic CRM support.
• Act as primary operational contact for clients.
• Utilize automotive industry experience for market insights.

Conoscenze

CRM marketing principles

Communication skills

Data analysis

Automotive industry knowledge

Descrizione del lavoro

Overview

Join to apply for the Digital CRM Manager role at Publicis Sapient.

Publicis Sapient is a digital business transformation company. We partner with global organizations to help them create and sustain competitive advantage in a world that is increasingly digital. We operate through our expert SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering and Data, which combined with our culture of curiosity and deep industry knowledge, enables us to deliver meaningful impact to our clients’ businesses through reimagining the products and experiences their customers truly value. Our agile, data-driven approach equips our clients’ businesses for change, making digital the core of how they think and what they do. Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 50 offices worldwide. For more information, visit www.publicissapient.com.

Responsibilities

• CRM Campaign Management: Oversee and manage the implementation of CRM marketing campaigns, ensuring they align with the planning and business objectives and local market needs.
• Collaboration with Headquarters: Interact with headquarters to ensure alignment of CRM strategies and initiatives globally with local market needs and peculiarities.
• Responsible for Local Strategy: Provide strategic support to the local client in implementing targeted CRM initiatives, taking into account dynamics and specifics of the local automotive market.
• Operational Client Interface: Be the primary consultancy and operational point of contact for the local client, managing communications and relationships effectively and proactively.
• Automotive Industry Experience: Have experience in the automotive or lead management-oriented industry, with in-depth knowledge of market dynamics, trends, and best practices in the sector.

Qualifications

• Previous experience of at least 4-5 years in similar roles, preferably in the automotive sector.
• In-depth knowledge of CRM marketing principles and practices.
• Excellent communication and interpersonal skills, with the ability to effectively manage relationships with clients and internal and external stakeholders.
• Proficiency in data analysis and insights generation to assess the effectiveness of CRM campaigns.
• Demonstrated ability to work in a multinational and multicultural environment, collaborating with global teams and stakeholders.

Seniority level

• Not Applicable

Employment type

• Full-time

Job function

• Other

Industries

• Business Consulting and Services

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