Digital CRM Manager

JR Italy; Como; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a skilled CRM Manager to oversee marketing campaigns in the automotive sector. This role involves collaborating with headquarters to ensure strategies are tailored to local market needs and managing relationships with clients. The ideal candidate will have extensive experience in CRM principles and data analysis, thriving in a multicultural environment. Join a dynamic team that values innovation and strategic thinking, and contribute to impactful projects that drive digital transformation in the automotive industry.

Competenze

• 4-5 years of experience in CRM roles, ideally in the automotive sector.
• Strong knowledge of CRM marketing principles and data analysis.

Mansioni

• Manage CRM marketing campaigns aligned with business objectives.
• Serve as the primary contact for local clients, ensuring effective communication.

Conoscenze

CRM Marketing Principles

Communication Skills

Data Analysis

Automotive Industry Knowledge

Descrizione del lavoro

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Responsibilities

1. CRM Campaign Management: Oversee and manage the implementation of CRM marketing campaigns, ensuring alignment with planning, business objectives, and local market needs.
2. Collaboration with Headquarters: Interact with headquarters to ensure CRM strategies and initiatives are aligned globally and tailored to local market peculiarities.
3. Local Strategy: Provide strategic support to the local client for implementing targeted CRM initiatives, considering the dynamics and specifics of the local automotive market.
4. Operational Client Interface: Serve as the primary consultancy and operational contact point for the local client, managing communications and relationships proactively.
5. Automotive Industry Experience: Have experience in the automotive or lead management-oriented industry, with in-depth knowledge of market dynamics, trends, and best practices.

Requirements

• At least 4-5 years of experience in similar roles, preferably in the automotive sector.
• Deep knowledge of CRM marketing principles and practices.
• Excellent communication and interpersonal skills for managing relationships with clients and stakeholders.
• Proficiency in data analysis and insights to evaluate CRM campaign effectiveness.
• Ability to work effectively in a multinational, multicultural environment, collaborating with global teams.

Company Description

Publicis Sapient is a digital business transformation company that partners with global organizations to create and sustain competitive advantages in a digital world. We operate through our SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Our culture of curiosity and deep industry knowledge enables us to deliver impactful solutions by reimagining products and experiences that customers value. Our agile, data-driven approach prepares businesses for change, making digital central to their operations. As the digital transformation hub of Publicis Groupe, we have 20,000 employees across over 50 offices worldwide. For more information, visit www.publicissapient.com.