Digital CRM Manager

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Responsibilities

1. CRM Campaign Management: Oversee and manage the implementation of CRM marketing campaigns, ensuring they align with the planning, business objectives, and local market needs.
2. Collaboration with Headquarters: Interact with headquarters to ensure alignment of CRM strategies and initiatives globally with local market needs and peculiarities.
3. Responsible for Local Strategy: Provide strategic support to the local client in implementing targeted CRM initiatives, considering the dynamics and specifics of the local automotive market.
4. Operational Client Interface: Act as the primary consultancy and operational point of contact for the local client, managing communications and relationships effectively and proactively.
5. Automotive Industry Experience: Possess experience in the automotive or lead management-oriented industry, with in-depth knowledge of market dynamics, trends, and best practices in the sector.

Requirements

• At least 4-5 years of experience in similar roles, preferably in the automotive sector.
• In-depth knowledge of CRM marketing principles and practices.
• Excellent communication and interpersonal skills, with the ability to manage relationships with clients and stakeholders effectively.
• Proficiency in data analysis and insights generation to evaluate CRM campaign effectiveness.
• Ability to work in a multinational and multicultural environment, collaborating with global teams and stakeholders.

Company Description

Publicis Sapient is a digital business transformation company that partners with global organizations to create and sustain competitive advantages in a digital world. We operate through our SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Our culture of curiosity and industry expertise enables us to deliver meaningful impact by reimagining products and experiences that customers value. Our agile, data-driven approach prepares businesses for change, making digital central to their operations. Publicis Sapient is part of Publicis Groupe, with 20,000 employees and over 50 offices worldwide. For more information, visit www.publicissapient.com.