Digital CRM Manager

JR Italy; Ancona; In loco; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a skilled CRM Manager to drive strategic initiatives in the automotive sector. This role involves managing CRM campaigns, collaborating with headquarters, and ensuring alignment with local market dynamics. The ideal candidate will bring 4-5 years of experience, excellent communication skills, and a deep understanding of CRM principles. Join a forward-thinking company that values innovation and offers a dynamic work environment where your contributions will make a significant impact on client success.

Competenze

• 4-5 years of experience in CRM roles, preferably in automotive.
• Deep knowledge of CRM marketing principles and practices.

Mansioni

• Oversee CRM marketing campaigns aligning with local market needs.
• Serve as primary contact for local clients managing relationships.

Conoscenze

CRM Marketing Principles

Data Analysis

Communication Skills

Interpersonal Skills

Automotive Industry Knowledge

Descrizione del lavoro

The job description provides a comprehensive overview of the role and requirements, but its formatting can be improved for better readability and engagement. The content is relevant and covers key responsibilities and minimum requirements effectively. However, some sections could benefit from clearer structure and consistency in formatting. Here is a refined version with improved HTML usage:

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1. CRM Campaign Management: Oversee and manage the implementation of CRM marketing campaigns, ensuring alignment with planning, business objectives, and local market needs.
2. Collaboration with Headquarters: Interact with headquarters to ensure the global CRM strategies and initiatives are aligned with local market peculiarities.
3. Responsible for Local Strategy: Provide strategic support to the local client for implementing targeted CRM initiatives, considering the dynamics and specifics of the local automotive market.
4. Operational Client Interface: Serve as the primary consultancy and operational contact for the local client, managing communications and relationships proactively.
5. Automotive Industry Experience: Possess experience in the automotive or lead management-oriented industry, with in-depth knowledge of market dynamics, trends, and best practices.

Requirements

• At least 4-5 years of experience in similar roles, preferably within the automotive sector.
• Deep knowledge of CRM marketing principles and practices.
• Excellent communication and interpersonal skills for managing relationships with clients and stakeholders.
• Proficiency in data analysis and generating insights to evaluate CRM campaign effectiveness.
• Ability to work effectively in a multinational and multicultural environment, collaborating with global teams.

Company Description

Publicis Sapient is a digital business transformation company that partners with global organizations to create and sustain competitive advantages in an increasingly digital world. We operate through our SPEED capabilities: Strategy and Consulting, Product, Experience, Engineering, and Data. Our culture of curiosity and deep industry knowledge enables us to deliver meaningful impact by reimagining products and experiences that customers value. Our agile, data-driven approach prepares our clients for change, making digital central to their operations. Publicis Sapient is part of Publicis Groupe, with 20,000 employees across over 50 offices worldwide. For more information, visit www.publicissapient.com.