Digital & CRM Assistant

Guerlain; Bologna; In loco; EUR 10.000 - 30.000; Tempo pieno

Descrizione del lavoro

Guerlain seeks a Marketing intern in Bologna to support digital marketing activities. Candidates will coordinate e-commerce initiatives and manage CRM communications while collaborating with teams in Paris. An ideal fit will possess a Master’s in marketing or economics and show a keen interest in the luxury sector.

Competenze

• Desire to learn and work in teams or independently.
• Experience in beauty/luxury environments is a plus.
• Fluency in English; other languages are an advantage.

Mansioni

• Manage content flow and visibility for e-retailers.
• Optimize Italian e-commerce content for traffic growth.
• Monitor digital activations of competitors.

Conoscenze

Analytical skills

Communication

Problem-solving

Digital savviness

Formazione

Master’s degree in marketing or economics

Strumenti

Microsoft Office (Excel, Power Point)

Descrizione del lavoro

Since 1828, Guerlain has been dedicated to create absolute Beauty and transmit a more beautiful world. To reveal wonders – through the craft of exceptional products, but also through the development of exceptional and audacious talents.

We run a transformation at a fast pace and are onboarded on the accelerating elevation journey that will lead us to the clear destination of being the most iconic high perfumery and high cosmetic house in image and products, above the competition, the most exclusive one.

As an intern of the Marketing Department, in a context of business growth and transformation, you will actively participate in digital marketing activities, such as management of e-commerce of the Brand, coordination of visibility plans for e-retailers and management of CRM communications.

RESPONSIBILITIES :

Support Guerlain Digital team in the following day-by-day activities :

• Coordination and management of content-flow and visibility plans of e-retailers.
• Delivery of CRM communications.
• Optimization and management of the contents of Italian Guerlain e-commerce to promote growth on its traffic and sell out.
• Management of the daily activities of Guerlain digital channels in conjunction with different kind of agencies and headquarter based in Paris.
• Monitoring of digital, social and CRM activations of brand competitors and e-retailers.
• Implementation of new digital tools and applications.
• Ad-hoc analysis and reports.

PROFILE :

• Digital savvy, curious attitude, entrepreneurial and problem-solving approach.
• Master’s degree in marketing or economics, a previous experience in beauty / luxury environment, digital team or in agencies are considered a plus.
• Excellent analytical skills and data-driven mindset.
• Excellent communication and relational skills.
• Desire to learn, proactivity and ability to work in a team and independently.
• Good knowledge of Microsoft Office suite (especially Excel and Power Point).
• Fluent in English, other languages are a plus.

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