Digital Business Partner

Forward Media Italy; Milano; Ibrido; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A media agency is seeking a Digital Business Partner in Milan. This role involves leading digital media budgets for luxury brands, developing strategies, and monitoring performance across channels. Candidates should have approximately six years in digital media management, especially in social media. The position is hybrid, requiring strong analytical and communication skills. Ideal candidates will demonstrate leadership and an interest in digital marketing.

Competenze

• Approximately six years of experience in digital media management.
• Demonstrated experience in managing complex digital media strategies.
• Impressive knowledge of the main social platforms and Google Ads.

Mansioni

• Lead the end-to-end management of digital media budgets.
• Develop actionable digital strategies and media plans.
• Oversee execution and performance monitoring across channels.

Conoscenze

Digital media management

Social media strategies

Analytical mindset

Communication skills

Team player

Strumenti

Google Ads

Meta

TikTok

Pinterest

LinkedIn

Descrizione del lavoro

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As part of strengthening its team, Forward Media part of Havas Group, the media agency dedicated to the global leader in Luxury, is currently seeking a Digital Business Partner.

Key Responsibilities

• Lead the end-to-end management of digital media budgets for luxury Brands operating across multiple markets, ensuring strategic coherence and flawless execution;
• Develop actionable digital strategies and full funnel media plans comprehensive of data-driven audience and channel mix planning, in consideration of business goal, product priorities and market dynamics;
• Oversee the execution and performance monitoring across social, display and video channels, in alignment with industry best practices through the constant relationship with the main Digital Players and Media Owners;
• Produce insightful reporting to guide Clients’ strategic decision making and drive business growth while improving YoY media results;
• Define the optimization and innovation roadmap across channels, deploying pilots and leveraging automation solutions;
• Maintain sharp daily communication with Client stakeholders, and lead quarterly business reviews with senior Client Leadership;
• Manage and mentor a team of mid-senior digital specialists, ensuring their continuous professional development;
• Closely collaborate with other Agency teams, including Programmatic, Data and Analytics ones, to deliver fully integrated digital solutions and contribute to the improvement of internal processes.

Requirements:

• Approximately six years of experience in digital media management, with a specific focus on social media area;
• Demonstrated experience in managing complex digital media strategies, ideally within the luxury industry and/or on accounts with meaningful spending power;
• Impressive knowledge of the main social platforms (as, Meta, TikTok, Pinterest, LinkedIn, etc.) and Google Ads, both from a theoretical and practical application perspective;
• In-depth knowledge of third-party tracking, measurement frameworks, and major analytics systems;
• Proven leadership capabilities and the ability to operate with autonomy and accountability;
• Strong analytical mindset and strategic thinking alongside hands-on optimization ability;
• Exceptional communication skills;
• Team player attitude, excellent organizational skills and attention to details, critical thinking and result oriented approach;
• Passion for digital marketing topics - fashion and beauty interest is a plus.

Workplace: Hybrid (agile working + Milan office)

Working hours: Full-time

Employment terms and salary: aligned with the candidate’s experience and skills.

This job posting is open to candidates of all genders (Law 903/77). Candidates may send their CV including the following authorization for the processing of personal data:

I authorize the processing of my personal data pursuant to Art. 13 of Legislative Decree 30 June 2003 No. 196 – “Personal Data Protection Code” and Articles 6 and 13 of GDPR 679/16 – “European Regulation on Personal Data Protection.”