Digital Brand Ambassador

JR Italy; Firenze; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Une entreprise de luxe en Italie recherche un Digital PR & Brand Strategist passionné par le style de vie et l'hospitalité. Le candidat idéal aura une solide expérience dans la création de campagnes et de contenus percutants pour améliorer la visibilité de la marque et établir des relations positives avec une clientèle ciblée.

Competenze

• Expérience d'au moins 4 ans en PR digitale et stratégie de marque.
• Expérience dans les marques de luxe dans l'hôtellerie et/ou le style de vie obligatoire.
• Bilingue italien et anglais.

Mansioni

• Planifier et gérer des campagnes de PR et de marketing numériques.
• Créer des narrations uniques pour atteindre les objectifs de l'entreprise.
• Développer et exécuter des campagnes de PR numériques pour sécuriser une couverture médiatique.

Conoscenze

Creativité

Communication

Gestion de projet

SEO

Marketing de contenu

Formazione

Baccalauréat en Marketing, Communications, ou domaines connexes

Descrizione del lavoro

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We are seeking a creative and driven Digital PR & Brand Strategist passionate about lifestyle, hospitality, and luxury. This role involves crafting compelling narratives, developing online strategies to enhance brand visibility, and building positive relationships with our targeted clientele.

The ideal candidate will have a strong background in marketing, communications, or a related field, with at least 4 years of experience in digital PR and brand strategy. They will also have mandatory experience in luxury brands within the hospitality and/or lifestyle industries, fluency in Italian and English, and excellent communication skills.

Main Responsibilities:

• Plan and manage digital PR & marketing campaigns
• Create unique storytelling to translate into strategic execution and achieve company goals
• Develop and execute digital PR campaigns to secure media coverage, build relationships with influencers, and manage online reputation
• Analyze data and track results measuring the impact of PR efforts and adjust strategies accordingly

Candidate Profile:

• Bachelor's degree in Marketing, Communications, or related fields
• At least 4 years of experience in digital PR and brand strategy
• Mandatory experience in luxury brands within hospitality and/or lifestyle industries
• Fluent in Italian and English
• Creativity and a keen eye for visual content
• Ability to multitask and manage multiple projects simultaneously
• Knowledge of SEO and content marketing principles