Digital Analytics Specialist

MSC Cruises; Giugliano in Campania; In loco; EUR 35.000 - 50.000; Tempo pieno

Descrizione del lavoro

A global cruise company is seeking a Digital Analytics Specialist to manage the end-to-end digital data process. Responsibilities include analyzing user behaviors, generating reports, and creating dashboards to aid decision-making. The ideal candidate has a Bachelor's degree in a relevant field, strong skills in Google Analytics and AB testing, and fluent English. This role is based in Giugliano in Campania, Italy.

Competenze

• A previous experience in an e-business / digital environment is preferred.
• Fluent English (written and spoken) required.
• Strong skills in data analysis and reporting.

Mansioni

• Analyze browsing behaviors to gain insights into digital performance.
• Generate reports for stakeholders to aid in decision-making.
• Develop dashboards for enhanced data visualization.
• Support AB testing and analyze results to inform strategies.
• Define KPIs to evaluate new website features.

Conoscenze

Data Analysis

Data Visualization

AB Testing

Google Analytics

Adobe Analytics

Problem-solving

Communication

Advanced Excel

PowerPoint

Formazione

Bachelor's degree in Data Analytics, Digital, Business Administration, Marketing

Strumenti

Google Analytics

Adobe Analytics

SAP BO

Qliksense

Microsoft Power BI

Descrizione del lavoro

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The Digital Analytics team serves as the gate keeper of data-driven insights, fueling our revenue growth strategy, and providing omnichannel view of the digital customer journey and reporting leveraging on advanced technologies. As a Digital Analytics Specialist, your primary responsibility encompasses the end-to-end digital data process. This includes defining KPIs, organizing digital data collection, visualizing and analysing digital and sales data. Additionally, you will be tasked with creating insightful reports, dashboards, and conducting complex analyses to drive informed decision-making.

KEY ACCOUNTABILITIES

• Data Analysis : Delve into the browsing behaviours of our website users to gain insights into the performance of our digital touchpoints. Additionally, conduct thorough analyses of overall markets performance and sales trends;
• Insights and Reporting : Generate comprehensive reports and insights tailored for internal and external stakeholders. These reports provide valuable information on digital performance, aiding in strategic decision-making and facilitating informed decisions at all levels of the organization;
• Data Visualization and communication : Develop visually compelling dashboards for enhanced digital and sales data visualization. Communicate complex quantitative analyses to diverse audiences, promoting a data-driven approach within the Digital department;
• AB Testing, Experimentation, and Personalization : Support the implementation of AB tests, and create audiences for tailored user experiences. Analyse the results independently and communicate conclusions effectively to inform strategic decisions;
• Website Enhancements Tracking : Define KPIs and associated data layer events to assess the integration of new website features, to ensure thorough analysis of user interactions and the efficacy of functionalities.
• A previous experience in an e-business / digital environment in digital data process is preferred;
• Fluent English (written and spoken);
• Proficiency in Advanced Excel and PowerPoint;
• Bachelor's degree in Data Analytics, Digital, Business Administration, Marketing;
• Strong skills in Google Analytics and Adobe Analytics;
• Experience in measurement of digital experimentation, particularly AB testing;
• Nice to have : knowledge of BI tools such as SAP BO, Zenz, Qliksense, Microsoft Power BI and Adobe Target;
• Intellectual curiosity, problem-solving mindset, attention to detail and team player;
• Ability to establish effective communication between stakeholders and deliver engaging oral presentations.

Please note that if you are NOT a passport holder of the country for the vacancy you might need a work permit. Check our Blog for more information.

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