Digital Advertising Specialist

Fine Foods & Pharmaceuticals N.T.M. S.p.A.; Pavia; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

Une entreprise innovante dans le secteur du Retail recherche un spécialiste en publicité numérique pour optimiser les investissements publicitaires de ses clients. Vous jouerez un rôle clé dans la mise en œuvre de stratégies de campagne sur la plateforme Amazon, en assurant un suivi et une analyse des performances pour assurer la satisfaction client. Ce poste exige un fort sens de l'analyse, une maîtrise des outils comme Excel et PowerPoint, et d'excellentes compétences en communication en italien et en anglais.

Competenze

• Expérience directe en publicité numérique et optimisation.
• Compétences en analyse de données et en création de publicités.
• Bilingue en italien et anglais.

Mansioni

• Maximiser le revenu client tout en optimisant le ROI.
• Implémenter et gérer des campagnes publicitaires sur Amazon.
• Analyser les performances et fournir des recommandations.

Conoscenze

Analyse de données

Optimisation de campagne

Excellentes compétences en communication

Initiative

Organisation

Formazione

1-2 ans d'expérience en publicité, marketing ou e-commerce

Strumenti

Excel

PowerPoint

Amazon Advertising Platform

Descrizione del lavoro

New behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed Retail into an unprecedented space of interaction .

At RETEX , we fully oversee this space, promoting a "disruptive" vision of Retail : a multichannel experience that impacts the brand-consumer relationship and the entire community. Retail generates value, whether we are talking about physical stores or eCommerce. Retex’s primary objective is to redefine the meaning of Retail , looking beyond logistics, transactions, and points of sale to the dynamics that occur at every moment of the journey when contact is made and a relationship is established between the brand and the consumer.

At Retex S.p.A. Società Benefit, we encourage changes , innovate processes, and break down cultural barriers before technological ones. Understanding the Retail business means comprehending the cognitive processes underlying purchasing behaviors, being able to read social and market changes, and relating them to ideas, paths, and technologies capable of offering value to clients and users.

Building the future of Retail is the goal that constantly guides our actions.

Our Retail world focuses mainly on three industries :

Fashion & Luxury, Consumer Retail & Food Service, Direct to Consumer

Retex’s industries intersect with its practices :

• Tech
• Digital & Business Performance
• Marketing & Communication
• Service Operations

Position

We have an exciting opportunity to join the advertising team in Witailer, the marketplace optimization and data analytics brand of Retex, as a Digital Advertising Specialist . If you are passionate about digital advertising and driven by data, this is the perfect match! As our new Digital Advertising Specialist, you will dive deep into the world of online marketing, playing a key role in optimizing our clients' advertising investments and supporting their growth.

The Role You Will Play :

• Client Revenue Maximization : You will support our clients in maximizing revenue while optimizing the ROI of their advertising investments. Your expertise will help define advertising strategies for clients, both on paid search and programmatic advertising.
• Campaign Implementation : From keyword and product research to campaign creation on the Amazon Advertising platform, you will implement defined advertising strategies. You will actively manage pay-per-click / search and programmatic campaigns, executing and optimizing their performance to improve clients' ROAS, clickthrough, conversion rate, search ranking, discoverability, and visibility on the Amazon shelf.
• Performance Analysis : You will analyze and monitor performance against objectives, providing recommendations and insights to exceed client expectations. Your data-driven approach will be crucial in making informed decisions and optimizing campaigns.
• Budget Management : You will manage advertising budgets and forecast key metrics like sales growth and ROAS, ensuring that our clients' investments are strategically allocated for maximum impact.
• Innovation and Adaptability : Staying abreast of new Amazon Advertising feature releases, you will decide how best to integrate them into current client strategies to deliver further value.

Requirements

You may not have all of these, but we believe you would excel in this role with these characteristics!

• Educational and Professional Mastery : A minimum of 1-2 years of previous work experience in advertising, marketing, or e-commerce, with direct experience in digital advertising, campaign monitoring, optimization, and data analysis being a strong plus.
• Technical Fluency : Proven use of Excel and PowerPoint is essential. Experience creating and monitoring search and display ads through the Amazon Advertising Platform would be preferred.
• Interpersonal Savvy : Excellent communication skills are a must. You will collaborate effectively with various stakeholders, ensuring that advertising insights are shared and understood across the organization. Being a team player with a strong willingness to cooperate and bring value to the project is essential.
• Initiative and Organization : With strong attention to detail, proactivity, and motivation for achieving results, you will thrive in our dynamic environment, managing multiple tasks with precision and efficiency.
• Linguistic Agility : Fluent in Italian and English. Knowledge of the French language would be a plus.

Other information

Your Journey in Retex : Our team comprises a wide range of skills and experiences : we constantly encourage all our professionals and collaborators to explore new opportunities for growth and development .

We believe that promoting an environment where individuals can experiment and expand their horizons not only increases personal satisfaction but also strengthens our collective success.

Retex celebrates diversity and inclusion and is proud to be a Società Benefit and a workplace that offers equal opportunities, where every individual is a valued member.

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