Digital Advertising Specialist

MSC Cruises; Napoli; In loco; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading cruise company in Italy seeks a Digital Marketing Specialist to manage paid search, social media, and display campaigns. The ideal candidate will have over 3 years of experience in digital marketing, be fluent in Italian and English, and have a strong understanding of SEM and performance-based campaigns. This role offers the chance to execute cross-country campaigns and analyze key performance metrics.

Competenze

• At least 3 years of relevant work experience in a digital agency, affiliation platform, or as a publisher.
• Fluent in Italian and English; knowledge of French, German, and Spanish is a plus.
• Strong knowledge of SEM campaign management, social media, and performance-based campaigns.

Mansioni

• Manage MSC Cruises' paid search, paid social, display, and retargeting activities.
• Create and execute a digital brand strategy to increase sales on our website.
• Monitor and analyze conversions across key digital channels.

Conoscenze

Digital campaign management

Multilingual communication

KPI analysis

Experience in travel/hospitality industry

Formazione

BA, MA or professional course in Digital Marketing

Descrizione del lavoro

In line with the Corporate Marketing strategic guidelines, the Digital Marketing Specialist is responsible for managing MSC Cruises' paid search, paid social, display, and retargeting activities.

• At least 3 years of relevant work experience in a digital agency, affiliation platform, or as a publisher.
• Experience in the travel/hospitality industry is a plus.
• Fluent in Italian and English; knowledge of French, German, and Spanish is considered a plus.
• Strong knowledge of SEM campaign management, social media, and performance-based campaigns.
• Ability to manage multilingual and multiple digital channels campaigns—from design to execution.
• Experience with ad networks, affiliation platforms, display, and retargeting networks.
• Strong understanding and use of KPIs in campaign reporting.
• BA, MA, or professional course in Digital Marketing is preferred.
• Creates and executes a digital brand strategy to increase sales on our website.
• Creates, manages, and optimizes cross-country SEM campaigns.
• Manages display campaigns worldwide.
• Monitors and analyzes conversions across key digital channels (SEM, display, RTB, retargeting, and affiliation).
• Liaises with external agencies, traffic networks, travel bloggers, online publishers, and internal business units to implement MSC Cruises' online communication strategy.

VISA REQUIREMENTS (if any): Right to work in Italy.