Digital Advertising Specialist

Fine Foods & Pharmaceuticals N.T.M. S.p.A.; Chieti; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

Une entreprise de pointe dans le domaine du Retail recherche un Spécialiste en Publicité Numérique pour rejoindre leur équipe. Vous serez responsable d'optimiser les investissements publicitaires et d'analyser les performances des campagnes sur Amazon. Ce rôle requiert une expérience en marketing digital et des compétences analytiques solides pour garantir le succès des clients.

Competenze

• 1-2 ans d'expérience en publicité ou marketing, expérience en analyse de données.
• Compétences en Excel, PowerPoint, et connaissance de la plateforme publicitaire Amazon.
• Capacité à communiquer efficacement et à travailler en équipe.

Mansioni

• Maximiser les revenus des clients et optimiser le ROI des investissements publicitaires.
• Gérer les campagnes publicitaires sur la plateforme Amazon et analyser leur performance.
• Gérer les budgets publicitaires et prévoir les ventes et ROAS.

Conoscenze

Analyse de données

Optimisation des campagnes

Communication

Proactivité

Strumenti

Amazon Advertising Platform

Excel

PowerPoint

Descrizione del lavoro

Company Description

New behavioral models, heterogeneous purchasing processes, extraordinary volumes of available information, and the pervasive affirmation of advanced digital technologies have transformed Retail into an unprecedented space of interaction.

At RETEX, we fully oversee this space, promoting a "disruptive" vision of Retail: a multichannel experience that impacts the brand-consumer relationship and the entire community. Retail generates value, whether through physical stores or eCommerce. Retex’s primary objective is to redefine the meaning of Retail, looking beyond logistics, transactions, and points of sale to the dynamics that occur at every moment of contact and relationship between the brand and the consumer.

At Retex S.p.A. Società Benefit, we encourage change, innovate processes, and break down cultural barriers before technological ones. Understanding the Retail business means comprehending the cognitive processes underlying purchasing behaviors, reading social and market changes, and relating them to ideas, paths, and technologies that offer value to clients and users.

Building the future of Retail is our guiding goal.

Our Retail focus mainly covers three industries:

Fashion & Luxury, Consumer Retail & Food Service, Direct to Consumer

Retex’s industries intersect with its practices:

• Tech
• Digital & Business Performance
• Marketing & Communication
• Service Operations

Position

We have an exciting opportunity to join Witailer, the marketplace optimization and data analytics brand of Retex, as a Digital Advertising Specialist. If you are passionate about digital advertising and driven by data, this is the perfect match! As our new Digital Advertising Specialist, you will explore online marketing, playing a key role in optimizing our clients' advertising investments and supporting their growth.

The Role You Will Play:

1. Client Revenue Maximization: Support clients in maximizing revenue and optimizing ROI of advertising investments. Help define advertising strategies on paid search and programmatic advertising.
2. Campaign Implementation: From keyword and product research to campaign creation on Amazon Advertising platform, manage pay-per-click/search and programmatic campaigns, optimizing performance to improve ROAS, clickthrough, conversion rate, search ranking, discoverability, and visibility on Amazon.
3. Performance Analysis: Analyze and monitor performance against objectives, providing recommendations to exceed expectations. Use data-driven insights for decision-making and campaign optimization.
4. Budget Management: Manage advertising budgets, forecast sales growth and ROAS, ensuring strategic allocation for maximum impact.
5. Innovation and Adaptability: Keep updated on Amazon Advertising features and integrate them into strategies to deliver additional value.

Requirements

While not all are mandatory, we believe these characteristics will help you excel:

1. Experience: 1-2 years in advertising, marketing, or e-commerce, with digital advertising, campaign monitoring, optimization, and data analysis experience as a plus.
2. Technical Skills: Proficiency in Excel and PowerPoint; experience with Amazon Advertising Platform preferred.
3. Communication Skills: Excellent interpersonal skills, effective collaboration, and ability to share insights clearly.
4. Organization and Initiative: Attention to detail, proactivity, and results-driven mindset to manage multiple tasks efficiently.
5. Languages: Fluent in Italian and English; knowledge of French is a plus.

Other Information

Our team values growth and development, encouraging exploration of new opportunities. We promote diversity and inclusion and are proud to be a Società Benefit, offering equal opportunities where every individual is valued.