Digital Advertising Specialist

QVC; Brugherio; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

A leading company in retail is seeking a Digital Advertising Specialist in Brugherio. The role involves developing and managing campaigns to enhance customer acquisition and engagement, collaborating with multiple teams while utilizing tools like Google Analytics. Ideal candidates will possess strong analytical skills and at least three years of experience in performance marketing.

Competenze

• At least 3 years of experience in Performance Marketing.
• Experience setting up campaigns in Search & Shopping, Affiliate, Retargeting, and Paid Social.
• Strong analytical skills and ability to present complex data.

Mansioni

• Plan, execute, and manage campaigns across various channels.
• Set goals for new customer acquisition and sales.
• Optimize campaigns based on results.

Conoscenze

Analytical Skills

Data-driven Approach

Collaboration

Adaptability

Organizational Skills

Precision

Strumenti

Google/Adobe Analytics

Pixels

Tealium

Tag Manager

Descrizione del lavoro

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Digital Advertising Specialist, Brugherio

Client: QVC

Location: Brugherio, Italy

Job Category: Other

EU work permit required: Yes

Job Reference: 9898d6646566

Job Views: 9

Posted: 28.06.2025

Expiry Date: 12.08.2025

Job Description:

The Opportunity

Due to growth and investment in Performance and Retention Marketing at QVC, we're seeking a Digital Advertising Specialist to join our team in Brugherio (MB).

You will develop engaging campaigns to acquire new and loyal customers, collaborating with Retention Specialists and Digital Store teams to drive progress and target new prospects.

Who We Are

QVC empowers shoppers through engaging content across multiple channels, reaching over 200 million homes worldwide with a diverse product range and award-winning customer service. In 2021, QVC International served 4.7 million customers with over 7,000 team members across several countries.

Your Impact

Reporting to the Performance and Retention Marketing Manager, your responsibilities include:

• Planning, executing, and managing campaigns across channels such as Search & Shopping, Affiliate & Paid Social, and Retargeting.
• Setting weekly and monthly goals related to new customer acquisition, sales, spend, and incremental EBIT.
• Optimizing campaigns based on ongoing results and best practices.
• Identifying new business opportunities through campaign insights.
• Building strong relationships with key partners in performance marketing channels.
• Developing business plans, testing scenarios, and exploring new partners within assigned channels.
• Sharing best practices and collaborating with international teams and peers.

What You Bring

• At least 3 years of experience in Performance Marketing, with proven success in driving profitable sales and customer growth.
• Technical knowledge of performance marketing tools (e.g., Google/Adobe Analytics, Pixels, Tealium, Tag Manager).
• Experience setting up campaigns in channels like Search & Shopping (Google, Bing), Affiliate, Retargeting, and Paid Social (Facebook, Instagram, TikTok).
• Strong analytical skills and the ability to present complex data clearly.
• Experience working with international teams and engaging stakeholders at all levels.

Soft Skills

• Precision and accuracy
• Data-driven approach
• Adaptability in a dynamic environment
• Excellent organizational skills
• Teamwork

#LI-NM4 #LI-Hybrid INDIT

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Qurate Retail Group offers a diverse environment where you can bring your authentic self, have fun, and make an impact. Join us to drive progress and enrich everyday moments.