Data & Research Analyst

SAMY Alliance; Pavia; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading marketing agency seeks a Social Media Specialist to enhance data-driven strategies across Europe. You will be responsible for analyzing social media performance, ensuring campaign success, and optimizing content strategies. Ideal candidates have 2+ years of experience in social media and are fluent in Italian and English.

Competenze

• Minimum 2 years in social media analysis and data-driven strategies.
• Proven experience with social listening tools (e.g., Brandwatch).
• Strong communication skills and attention to detail.

Mansioni

• Analyze metrics to evaluate campaign performance.
• Prepare quarterly performance reports and collaborate with teams.
• Use social listening tools to monitor market trends.

Conoscenze

Data Analysis

Social Media Strategies

Communication

Problem Solving

Descrizione del lavoro

SAMY Alliance is a global network of marketing and communications agencies that combine research, technology, strategy, creativity, and performance to deliver impactful solutions, messages, and experiences.

We are the first international ecosystem of independent agencies designed to provide top-tier, data-driven creative solutions for brands, with a shared focus on driving growth.

With over 500 employees across 14 offices in 15 countries, including Europe, the U.S., and Latin America, SAMY Alliance operates in 55 markets, serving more than 100 leading clients. We specialize in developing award-winning, end-to-end digital campaigns powered by data, strategy, and creativity.

We are looking for a Social Media Specialist to join our international team across Europe. Your role will involve balancing creative vision with operational efficiency, ensuring that all social media initiatives are executed on time, within budget, and to a high creative standard. You will also analyze results and optimize future campaigns based on insights to continuously improve our social media strategies.

Job functions:

Data Analysis & Insights:

• Translate large volumes of data into concise, impactful insights.
• Analyze metrics to evaluate campaign performance, identifying trends and areas for optimization.
• Develop and maintain benchmarks to measure success against industry standards and competitors.
• Track key social media metrics for Spain and provide concise, actionable insights in the monthly reports.
• Performance Optimization: Offer recommendations based on data, helping the team make data-driven decisions to optimize content and engagement strategies.
• Use social listening tools (e.g., Brandwatch, Sprinklr, Synthesio, NetBase, Socialbakers) to monitor consumer conversations, market trends, and competitor activity.
• Conduct research to support account management and strategic planning teams with trend reports and market analysis.
• Stay informed about the latest innovations and industry developments to guide strategy.

Reporting:

• Prepare quarterly performance reports focused on brand performance, category trends, and competitive analysis.
• Collaborate with cross-functional teams to create actionable recommendations that inform content creation, campaign messaging, and budget optimization.
• Work closely with the Account Manager and Social Media Manager to ensure reports align with overall campaign goals and deliver strategic value to the client.

Requirements & Skills:

• Minimum 2 years of experience in social media analysis and data-driven marketing strategies.
• Ability to translate complex datasets into meaningful insights and impactful reports.
• Strong attention to detail and problem-solving abilities.
• Highly collaborative with excellent communication and teamwork skills.
• Proactive, curious, and innovative mindset.
• Languages: Italian (native), English (full professional proficiency, written and verbal).

Experience:

• Proven experience (minimum 2-3 years) in using social listening tools and analyzing data for marketing strategies.
• Expertise in query setup, keyword selection, and crafting data-driven reports tailored to brand strategies.
• Familiarity with digital marketing trends, social media platforms, and influencer marketing metrics.
• Must have a work permit in Italy and reside in Milan.

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