Customer Marketing Specialist

TN Italy; Roma; In loco; EUR 30.000 - 55.000; Tempo pieno

Descrizione del lavoro

An innovative company in healthcare digital services is on the lookout for a Digital Marketing Specialist to enhance customer engagement through effective upsell and cross-sell strategies. Join a dynamic Customer Marketing team, where your skills in marketing automation, collaboration with global teams, and creative content development will shine. This role offers the chance to work in an international environment, fostering relationships with colleagues from diverse backgrounds. If you're passionate about marketing and eager to make a difference, this opportunity is perfect for you.

Servizi

Attractive stock option plan

International work environment

Competenze

• Minimum 1 year of experience in Customer Marketing or Marketing.
• Proven experience in creating upsell/cross-sell processes.

Mansioni

• Create, analyze, and optimize upsell/cross-sell processes.
• Develop email campaigns and content for marketing automation.

Conoscenze

Upsell/Cross-sell processes

Analytical skills

Graphic design skills

Native Italian speaker

English communication

Cross-cultural communication

Deadline management

Formazione

Experience in Customer Marketing

Strumenti

Hubspot

Salesforce

Canva

Photoshop

Powtoon

Beamer

Descrizione del lavoro

DocPlanner Italy

Leading company in healthcare digital services, is seeking a Digital Marketing Specialist to join our Customer Marketing team. This role is pivotal in developing upsell processes for our customers.

The candidate will be part of the global Customer Marketing team, working closely with both local and international Product Teams to deliver a comprehensive positive customer experience, fostering long-term relationships through marketing automation tools.

Job Description

Responsibilities:

• Create, analyze, and optimize upsell/cross-sell processes at each stage of the Customer Journey.
• Collaborate with Customer Success Specialists to maximize customer satisfaction.
• Develop email campaigns, forms, landing pages, and other content for marketing automation.
• Coordinate with Customer Marketing specialists worldwide.

Qualifications

Requirements:

• Proven experience in creating upsell/cross-sell processes.
• Basic analytical skills (e.g., Excel).
• Basic graphic design skills (e.g., Canva, Photoshop).
• Native Italian speaker or full professional proficiency (C2).
• Proven ability to communicate in English (B2).
• Ability to meet deadlines and work with KPIs.
• Cross-cultural communication skills and adaptive thinking.
• Minimum 1 year of experience in Customer Marketing or Marketing.
• Based in Rome or willing to relocate (no full remote).

Additional Skills:

• Knowledge of Hubspot & Salesforce.
• Basic video marketing skills (e.g., Powtoon).
• Experience with Beamer or other In-App Messaging tools.

Additional Information

• Attractive stock option plan.
• Opportunity to work in an international environment with colleagues from Warsaw, Barcelona, Istanbul, Brazil, and Mexico City.

Note: Non-citizens may require a work permit. For more info, visit our Blog.

Applicants should submit their applications via the 'Apply now' button. Please do not include bank or payment details.