Customer Journey Campaign Specialist

Versace; Milano; Ibrido; EUR 40.000 - 55.000; Tempo pieno

Descrizione del lavoro

A leading luxury fashion house in Milan is seeking a Customer Journey Campaign Specialist to support multi-channel marketing campaigns. The role requires at least 2 years of experience in the Fashion & Luxury field, proficiency in Salesforce Marketing Cloud, and expertise in data-driven marketing strategies. This position promotes diversity and offers a hybrid work environment.

Competenze

• Minimum of 2 years in Fashion & Luxury field.
• Proficient in SFMC and campaign management.
• Fluent in English; Italian is a plus.

Mansioni

• Support planning and execution of marketing campaigns in SFMC.
• Manage email calendar and audience segmentation.
• Monitor campaign performance metrics.

Conoscenze

Campaign management

HTML coding

Data-driven strategies

Analytical skills

Strumenti

Salesforce Marketing Cloud

SQL

Descrizione del lavoro

Overview

GV-Milan HQ

Country: Italy

City: Milan, Piazza Einaudi, 4

Contract Type: Regular

Department: MKT & Communication | Global CRM

Experience Required: 1-3 years

Mode: Hybrid

Founded by Gianni Versace in 1978, Versace is built on the principle of freedom — empowering fearless self-expression through every touchpoint, from fashion, interiors, fragrance, hospitality and more. Its fierce spirit of independence and progressivism fuels its relationships with the world's most influential figures, positioning Versace at the heart of culture. To own and wear Versace is to embrace a life without inhibition, without prejudice, accepting of deeply human truths and contradictions: a desire for classicism and innovative Italian artisanship, strength and sensuality, quietude and the volume raised to max.

It is a luxury Italian vision with deeply Mediterranean values, committed to uncompromising quality in its designs for a complete life. Throughout, the House wields the codes of luxury and classicism to ignite a daring new path, under the creative direction of Chief Creative Officer Dario Vitale.

Your Opportunity

As a Customer Journe y Campaign Specialist, you will support the planning, execution, and optimization of multi-channel marketing campaigns within Salesforce Marketing Cloud (SFMC). Reporting to the Customer Journey Associate Manager, the role involves building customer journeys, managing audience segmentation, ensuring data accuracy, and analyzing campaign performance.

Your Contribution

• Build and deploy campaigns using SFMC tools (Journey Builder, Automation Studio, Email Studio).
• Manage calendar of emails, client segmentation, personalization (AMPscript), and dynamic content.
• Coordinate campaign briefs, assets, timelines, and QA across teams.
• Oversee audience management: segment of customer groups and define data-driven criteria for campaign delivery.
• Monitor performance (A/B tests, reports, heatmaps) and optimize journeys.
• Ensure compliance with data governance and deliverability standards.
• Collaborate with Marketing, Content, Merchandising and Tech teams to align campaigns with business goals.

Your Skills

• A minimum of 2 years of relevant working experience in Fashion&Luxury field.
• Proficiency in SFMC and campaign management.
• Experience with HTML coding, AMP Script, SQL.
• Knowledge of marketing automation, CRM, and data-driven strategies.
• Familiarity with Salesforce Service Cloud and Data Cloud (preferred).
• Salesforce certifications considered an advantage.
• Excellent knowledge of English, fluency in Italian will be a plus.
• Strong analytical, organizational, and cross-functional communication skills.
• Strong, energetic character and can-do attitude.
• Strong attention to detail.

Diversity and inclusion are integral to Versace's DNA. We promote an inclusive environment where employees and customers from diverse backgrounds are welcomed, valued, and celebrated. We take pride in our commitment to diversity, equality, and inclusion, and will continue to uphold these principles wherever we do business. Our doors are open to all.

WE ARE AN EQUAL OPPORTUNITY EMPLOYER M/D/F

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V