Customer Experience & Marketing Project Coordinator

HUMAN VALUE S.R.L.; Milano; Ibrido; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Un'azienda di ingegneria e costruzioni, leader nel settore delle macchine per il calcestruzzo, cerca un Coordinatore Progetti di Marketing e Customer Experience. In questo ruolo, sarai responsabile di migliorare l'esperienza dei clienti e gestire iniziative di marketing su più piattaforme. Redigerai strategie e coinvolgerai team trasversali per allineare i bisogni dei clienti con gli obiettivi dell'azienda.

Competenze

• Esperienza di 5-7 anni in un ruolo di marketing e comunicazione, preferibilmente in ambito B2B.
• Buona conoscenza di marketing digitale, inbound marketing e gestione progetti.
• Certificazioni in gestione progetti sono un plus.

Mansioni

• Gestire progetti di inbound marketing e lead management.
• Coordinare eventi e fiere commerciali.
• Monitorare il progresso dei progetti e fornire informazioni analitiche.
• Utilizzare metodologie di gestione progetti per un'efficace esecuzione.

Conoscenze

Gestione di progetti

Marketing digitale

Creatività

Formazione

Laurea magistrale in Marketing o Comunicazione

Strumenti

CRM

CMS

Strumenti di automazione marketing

Descrizione del lavoro

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Customer Experience & Marketing Project Coordinator, 03 - Italia/Lombardia/Milano, 02 - Hybrid working

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Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

244021535

Job Views:

2

Posted:

08.07.2025

Expiry Date:

22.08.2025

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Job Description:

CIFA designs and manufactures a complete range of machines for production, transport, and placing of concrete. Since 1928, CIFA has been a technological leader in the concrete supply chain. With its award-winning European design technology, CIFA has been in the construction equipment market for more than 95 years with the commitment to safety, machine performance improvement, work productivity increase, and ease of operation.

The company, currently undergoing a phase of innovation and growth, is looking for:

Customer Experience & Marketing Project Coordinator

The Role

Directly reporting to the Marketing and Communications Manager, theCustomer Experience & Marketing Project Coordinatorwill oversee and manage initiatives aimed at enhancing the customer experience across CIFA’s touchpoints, including media, events, and digital platforms. This role involves coordinating diverse projects such as media production, digital marketing campaigns, customer satisfaction initiatives, event organization, and e-commerce platform management. TheCustomer Experience & Marketing Project Coordinatorwill develop strategies, execute plans, and monitor progress to ensure objectives are achieved effectively, while collaborating with multiple departments to ensure alignment between customer needs and business goals. Leveraging data insights and customer feedback, the person will identify areas for improvement and implement solutions that elevate the customer journey and strengthen CIFA’s brand relationship.

Specifically, theCustomer Experience & Marketing Project Coordinatorwill:

• Manageinbound marketingandlead management projects, ensuring effective content anddigital marketing execution.
• Overseee-commerce platforminitiatives anddigital innovation projectsto enhancecustomer satisfaction.
• Coordinate the planning and execution ofevents and trade fairs, ensuring seamless organization and alignment with brand goals.
• Create and manage documentation andonline media projects, ensuring quality and consistency across platforms.
• Support administration and back-office tasks, including CRM and database management.
• Develop marketing strategies and execute plans toimprove customer experience across touchpoints.
• Collaborate with cross-functional teams to align customer needs with business objectives.
• Monitor project progress, analyzing data, and delivering actionable insights for continuous improvement.
• Apply project management methodologies (agile and waterfall) to ensure efficient and timely execution.
• Utilize tools like CRM, CMS, and marketing automation platforms to optimize workflows and enhance performance.

Requirements

• Master’s degree in marketing, Communication, or related fields (Digital Marketing and Project Management certifications are a plus).
• At least 5-7 years of experience in Marketing and Communications role (preferably within B2B contexts in international or medium-sized industrial companies)
• Good Knowledge of Digital Marketing, Content Marketing, Inbound Marketing, Project Management, Digital Innovation, and Marketing Strategy Execution.
• Strong project management, analytical abilities, creativity, and proficiency in CRM, CMS, and marketing automation tools.
• Good interpersonal skills, with a customer-centric mindset and focus on delivering innovative and effective marketing solutions.