CRM project manager – Southern Europe & Emerging Markets

TN Italy; Milano; In loco; EUR 35.000 - 65.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a dynamic CRM Project Manager to lead initiatives in Southern Europe and Emerging Markets. This role involves collaborating with marketing and sales teams to develop and execute effective CRM strategies. You will analyze market data, optimize campaign performance, and enhance customer loyalty through targeted communication. If you have a passion for data-driven marketing and a knack for creativity, this is an exciting opportunity to make a significant impact in a vibrant market environment.

Competenze

• 3-4 years of experience in CRM or marketing roles.
• Proven qualifications in CRM and marketing.

Mansioni

• Support the Head of Marketing in executing CRM campaigns.
• Collaborate with teams to implement CRM strategies.
• Analyze market-specific databases for insights.

Conoscenze

eCRM campaign management

CRM tools knowledge

Data segmentation

Creative skills (Photoshop)

Basic HTML coding

Proficiency in PowerPoint

Proficiency in Excel

Formazione

University degree in Marketing or related field

Strumenti

CRM software

Photoshop

Excel

PowerPoint

Descrizione del lavoro

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CRM project manager – Southern Europe & Emerging Markets, Milan

Job details:

• Client: [Insert client name]
• Location: Milan, Italy
• Job Category: Other
• EU work permit required: Yes
• Job Reference: ba8863f76e93
• Job Views: 2
• Posted: 06.05.2025
• Expiry Date: 20.06.2025

Job Description

CRM Project Manager – Southern Europe & Emerging Markets

Location: Milan

Contract type: Permanent contract

Roles & Responsibilities

As a CRM Manager, you will support the Head of Marketing in executing CRM campaigns to develop the Southern Europe & Emerging Markets cluster. You will collaborate with marketing, sales, and international teams to implement effective CRM strategies. Your responsibilities will include:

• Analyzing databases of Italy, Spain, Portugal, and Turkey to understand market specifics.
• Developing CRM calendars aligned with external events and marketing plans.
• Utilizing tools for targeting and segmentation of the CRM database.
• Designing communication content in line with market maturity and key product lines, following EAF guidelines.

Key Tasks

Customer Relationship Management (CRM)

• Designing programs to enhance customer loyalty and retention.
• Planning targeted communication campaigns.
• Personalizing communications using customer data.
• Collaborating with technical teams to resolve issues.
• Monitoring performance and generating reports on KPIs.
• Implementing data-driven improvements.

Campaign Performance & Optimization

• Measuring and optimizing campaign performance.
• Maintaining a test-and-learn approach.
• Innovating based on market trends.

Database Management

• Growing and maintaining database health.
• Sharing best practices for database optimization.
• Developing targeted contact strategies per market.

Data Analysis & Reporting

• Analyzing internal data to understand market specifics.
• Making recommendations based on data insights and calendar events.

Profile & Skills

Education: University degree with proven CRM & marketing qualifications.

Experience: 3-4 years in CRM/Marketing roles.

Skills: Experience managing eCRM campaigns across multiple markets, knowledge of CRM tools, data segmentation, creative skills (Photoshop), basic HTML coding, proficiency in PowerPoint and Excel.

Languages: English and Italian required; French and Spanish are a plus.