CRM Marketing Specialist - Wirex Private

Wirex; Caserta; Remoto; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading financial technology company is seeking a CRM Marketing Manager to lead lifecycle marketing initiatives. This role focuses on retention strategies for high net worth customers and requires expertise in CRM systems like Braze. The ideal candidate will possess a solid understanding of the crypto market and proven experience in lifecycle marketing. Flexible working conditions and growth opportunities are offered.

Servizi

Enhanced annual leave

Birthday and anniversary days off

Paid Charity Day

Flexible working hours

Annual training allowance

Product incentives

Career growth opportunities

Competenze

• At least 4 years of CRM or lifecycle marketing experience, preferably in fintech or crypto.
• Experience in building automated user journeys and segmentation strategies.
• Ability to work independently in a fast-paced, remote environment.

Mansioni

• Develop and manage CRM strategy for Wirex Private.
• Create and optimize lifecycle programs tailored to HNW users.
• Monitor KPIs such as retention and engagement.

Conoscenze

CRM or lifecycle marketing experience

Proficiency with Braze or similar CRM platforms

Knowledge of crypto industry

A/B testing and cohort analysis

Excellent communication skills

Data-driven mindset

Strumenti

Braze

Descrizione del lavoro

ABOUT US

We’re Wirex, a company that pioneered the first crypto-enabled debit card and offers innovative digital currency solutions. Our vision is to make digital currency benefits accessible to everyone, enabling fast and affordable transactions, and providing a secure platform to buy, store, and exchange over 40 tokens.

With more than 6 million users across 130 countries, we are committed to transforming how people perceive and use money. If you share our vision and want to be part of this movement, we invite you to apply.

OVERALL ROLE PURPOSE

We are seeking an experienced and customer-focused CRM Marketing Manager to lead lifecycle marketing for Wirex Private. This role involves developing sophisticated acquisition and retention strategies, focusing 30% on acquisition and 70% on retention, automation, and loyalty programs. You will work cross-functionally with Product, Data, Content, and Customer Support teams, acting as the advocate for our high net worth (HNW) customers. Expertise in Braze or similar CRM tools, deep crypto knowledge, and a data-driven approach are essential.

KEY RESPONSIBILITIES

• Develop and manage the CRM strategy and roadmap for Wirex Private, covering acquisition, onboarding, engagement, retention, and reactivation.
• Create and optimize lifecycle programs and user journeys using Braze.
• Implement segmentation and personalization strategies tailored to HNW users.
• Design performance-driven email, push, and in-app messaging campaigns.
• Collaborate with various teams to support user acquisition and onboarding.
• Monitor KPIs such as activation rate, retention, LTV, and engagement.
• Test, analyze, and iterate campaigns for continuous improvement.
• Coordinate with Product and Support teams to ensure consistent messaging and seamless user experiences.
• Stay informed on crypto/Web3 market trends and competitor activities relevant to HNW engagement.
• Support the Activation & Retention Lead with projects and ad hoc requests.

EXPERIENCE / SKILLS REQUIRED

• At least 4 years of CRM or lifecycle marketing experience, preferably in fintech, crypto, or HNWI services.
• Proficiency with Braze or similar CRM platforms.
• Experience in building automated user journeys and managing segmentation strategies.
• Strong knowledge of the crypto industry and financial products.
• Hands-on experience with A/B testing, cohort analysis, and CRM metrics.
• Excellent communication and stakeholder management skills.
• Strategic, proactive, and data-driven mindset.
• Ability to work independently in a fast-paced, remote environment.

BENEFITS

• Enhanced annual leave and public holidays
• Birthday and anniversary days off
• Paid Charity Day
• Flexible working hours and remote work
• Annual training allowance
• Product incentives
• Opportunities for career growth and professional development within a pioneering FinTech company