CRM & Marketing Automation Specialist

Spoki; San Vito dei Normanni; In loco; EUR 30.000 - 40.000; Tempo pieno

Descrizione del lavoro

A dynamic tech company in San Vito dei Normanni is seeking a CRM & Marketing Automation Specialist to enhance customer experiences through HubSpot. The ideal candidate will oversee the design of customer journeys and automation processes, necessitating strong skills in HubSpot and automation tools. The position offers an annual compensation between €30,000 and €40,000, alongside various employee benefits and growth opportunities.

Servizi

Competitive compensation

Coaching & Mentoring

Training budget for courses

Cutting-edge tech gear

Company stock option eligibility

Regular team-building activities

Additional company perks

Competenze

• Hands-on experience with HubSpot Marketing/Sales tools.
• Strong knowledge of Zapier and automation workflows.
• Experience in managing omnichannel messaging effectively.

Mansioni

• Design and maintain customer journey in HubSpot.
• Define dynamic segmentations and lead scoring.
• Plan and execute A/B tests to optimize conversion rates.

Conoscenze

HubSpot expertise

Zapier knowledge

Omnichannel Messaging best practices

Problem-solving skills

Attention to UX and copywriting

Excellent English communication

Strumenti

HubSpot

Zapier

n8n

Descrizione del lavoro

Who We Are

At Spoki, we are redefining the way companies communicate with their customers through innovative technology, 3x YoY growth , and the ambition to become a Unicorn.

We provide Conversational Commerce tools that optimize marketing, sales, and customer support, making every interaction smooth, efficient, and personalized.

With WhatsApp as our core channel and AI-powered solutions, our mission is to help millions of businesses grow through exceptional customer experiences.

Joining Spoki means becoming part of a passionate and ambitious team, ready to scale globally, where innovation, meaningful conversations, and sustainable growth are at the heart of everything we do.

We Are Hiring :

CRM & Marketing Automation Specialist (HubSpot)

Core Stack

• CRM (mandatory) : HubSpot — Marketing Hub, Sales Hub; Workflows, Sequences, Custom Properties / Objects, Lead Scoring, Attribution & Reporting.
• Automation (preferred) : Zapier, n8n and similar tools (e.g. Make, Pipedream, Workato).
• Channels : WhatsApp, email, SMS, web.

As a CRM & Marketing Automation Specialist , you will be the architect of our lifecycle journeys and the technical driver of retention, nurturing, and conversion.

You will design, implement, and scale omnichannel flows on HubSpot, orchestrating automations with Zapier / n8n (and similar) when needed.

Your mission will be to build a measurable CRM engine that boosts LTV, conversion rate, and the end-to-end customer experience.

Your Responsibilities

Strategy, Journey Design & Growth

• Design and maintain full-funnel journeys (acquisition → onboarding → activation → retention → win-back) on WhatsApp, email, and SMS, native in HubSpot.
• Define dynamic segmentations (behavioral, RFM, intent) and lead scoring (demographic + behavioral), with SLA MQL→SQL in collaboration with Sales.
• Plan and execute A / B and multivariate tests on messaging, timing, channels, and incentives to optimize conversion and LTV.

Automation & Integrations

• Design and develop workflows in HubSpot (Workflows, Sequences, Custom Properties / Objects, Deals / Pipeline automation).
• Orchestrate automations and integrations with Zapier and / or n8n using REST APIs and webhooks to synchronize CRM, data sources, and third-party systems.

Data, AI & Analytics

• Build dashboards on key KPIs : deliverability, OR / CTR, stage-based CVR, CAC payback, churn, LTV, retention cohorts.
• Integrate AI via APIs (OpenAI, Vertex AI) for content personalization, predictive scoring, conversation analysis, and next-best-action.

Ideal Profile

Experience & Skills (must-have)

• HubSpot : hands-on experience with Marketing / Sales Hub, Workflows, Sequences, Custom Properties / Objects, Lead Scoring, Attribution / Reporting.
• Automation : strong operational knowledge of Zapier and / or n8n for complex workflows; familiarity with REST APIs and webhooks.
• Omnichannel Messaging : best practices on WhatsApp, email, and SMS (content, timing, frequency management).
• Soft skills : problem-solving, results-orientation, attention to UX and copywriting; ability to manage multiple projects in dynamic environments.
• Languages : excellent English (written and spoken); Spanish is a plus.

Nice to Have

• Experience with similar tools : Make (ex Integromat), others.
• Basic knowledge of JavaScript for GTM, validations, and small extensions.

What We Offer

• A key role in driving CRM-led growth within a fast-scaling global company.
• Working on site : San Vito dei Normanni, BR
• Competitive compensation : €30,000–€40,000 gross / year, with possible performance-based adjustments.
• Coaching & Mentoring : continuous 1 : 1 support and structured feedback sessions.
• Training : dedicated budget for courses, certifications (e.g. HubSpot), and events.
• Tech Gear : Apple MacBook Pro, Apple Keyboard, Apple Trackpad, 2nd widescreen monitor.
• Eligibility for the Spoki Stock Option Plan.
• Regular team-building activities and celebration events.
• Access to cutting-edge technologies and resources.
• Additional company perks (internal library, knowledge-sharing, communities of practice).

Our Hiring Process

• Introductory call with the Hiring manager
• Structured interview and technical assessment
• Final meeting with the leadership team