CRM Manager

everli.com; Milano; In loco; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

Une entreprise en pleine expansion dans le secteur de la grande consommation est à la recherche d'un CRM Manager pour son siège à Milan. Le candidat idéal sera responsable du développement et de la mise en œuvre de stratégies de communication client, afin d'améliorer la fidélité et l'engagement à travers des campagnes personnalisées. Ce rôle nécessite une forte capacité d'analyse, une expérience significative en marketing de fidélité, ainsi qu'un esprit orienté vers le client.

Servizi

Budget de bien-être

Budget pour le bureau à domicile

Soutien santé mentale

Remise sur l'épicerie avec Everli.com

Competenze

• 5+ années d'expérience en CRM, marketing de fidélité, ou marketing de rétention.
• Expérience dans des entreprises B2C, idéalement start-ups ou scale-ups.
• Anglais courant.

Mansioni

• Gérer le calendrier des campagnes et la conception des modèles.
• Analyser la base de clients et développer des stratégies de segmentation.
• Conduire des tests A/B pour optimiser l'engagement client.

Conoscenze

Analytique

Gestion de projet

Orientation client

Résolution de problèmes

Formazione

Master en Économie, Marketing ou similaire

Strumenti

Braze

Office 365

Descrizione del lavoro

We are looking for a CRM Manager for our headquarter in Milan . In this role, you will lead our CRM department and develop our loyalty program, analyzing their impact on business performance, customer engagement and metrics. In this role, you will define and implement all customer communication strategies, both for business as usual engagement comms and one-off activities, across the entire customer lifecycle.

Who we are

Everli is Europe’s leading marketplace for online grocery shopping and one of its fastest growing scale-ups (part of the annualFinancial Times rankingfor four years in a row).

We are on a mission to deliver customers peace of mind with a trouble-free grocery experience they love and trust. We achieve our growth through a culture that is collaborative , transparent , data-driven and focused on our mission.

Our rapidly growing and diverse international team (20 nationalities and counting) has offices located in Italy (with headquarters in Milan & Verona).

What you will do

• You will be owner of the current CRM channels (e-mail, push, iAM / in app messages) and their growth in terms of technology and value;
• You will act as a point of contact to other departments relating to customers communications and the CRM software;
• You will be in charge of the campaigns calendar management, list developments, and template design process;
• You will analyze our customer base and develop segmentation / client targeting strategies, finding the best spot between a customer-first philosophy and a commercially-oriented mindset;
• You will create new benefits and rewards for our clients with tailor made campaigns that will improve retention, order frequency and engagement, as well as increase the customer lifetime value and satisfaction;
• You will monitor, report and bring insights on how to improve KPI’s and customers engagement;
• You will conduct A / B testing to optimize user experience, conversion rates and other relevant KPIs such as RFM, engagement, customer lifetime value and satisfaction.

What we offer

We offer a full-time permanent contract and a competitive salary .

Welfare Budget . You can use this credit for a wide selection of services (education, public transport, vacations and entertainment, wellness, culture etc).

• Home Workstation Budget . You can purchase items you will use to build your own home workstation (such as an ergonomic chair, desk PC screen, desk footrest, desk lamp, mouse, mousepad, keyboard, professional headphones PC adapter).
• Mental Health Support . You can start a psychotherapy path with Unobravo, with Everli fully covering the first five sessions of therapy.
• Discount on your grocery with Everli.com . Anytime you use our service to get your grocery, you can apply a reserveddiscount on your basket.

What you bring

• You have a Master of Science in Economics, Marketing or similar
• You developed a deep experience (5+ years) in CRM, loyalty and / or retention marketing in B2C companies (experience in start-ups or scale-ups is a plus);
• You have experience in the set up and management of CRM platforms, ideally Braze;
• You have a proficient knowledge of Office 365 package;
• You speak English fluently;
• You can handle multiple projects, prioritize work assignments, meet deadlines and work in a fast-paced environment;
• You have a customer-first and a commercially-oriented mindset;
• You are a highly logical, analytical and innovative thinker, with excellent problem-solving skills and passion for data-informed decision making.

Everli is proud to be an equal opportunity employer. We foster an inclusive and diverse workplace. No matter who you are, what you look like or how many years ago you started your career : you will always be welcome in our team. Just like in a grocery store, diversity is richness!

Everli is proud to be an equal opportunity employer. We foster an inclusive and diverse workplace. No matter who you are, what you look like or how many years ago you started your career : you will always be welcome in our team. Just like in a grocery store, diversity is richness!

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