CRM Manager

Everli; Milano; In loco; EUR 40.000 - 70.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a dynamic CRM Manager to lead their CRM department in Milan. This role involves developing loyalty programs, analyzing customer engagement, and implementing effective communication strategies throughout the customer lifecycle. You will work in a collaborative and data-driven environment, focusing on enhancing customer retention and engagement through tailored campaigns and innovative strategies. Join a diverse team dedicated to delivering exceptional grocery shopping experiences and drive impactful changes in customer relations.

Servizi

Welfare Budget

Home Workstation Budget

Mental Health Support

Grocery Discount

Competenze

• 5+ years of experience in CRM, loyalty, or retention marketing in B2C.
• Experience setting up and managing CRM platforms, ideally Braze.

Mansioni

• Own and grow CRM channels like email and push notifications.
• Analyze customer data for segmentation and targeting strategies.

Conoscenze

CRM Management

Customer Engagement

Data Analysis

Campaign Management

Segmentation Strategies

A/B Testing

Project Management

Analytical Thinking

Fluency in English

Formazione

Master of Science in Economics

Master of Science in Marketing

Strumenti

CRM Platforms (Braze)

Office 365

Descrizione del lavoro

We are looking for a CRM Manager for our headquarters in Milan. In this role, you will lead our CRM department and develop our loyalty program, analyzing their impact on business performance, customer engagement, and metrics. You will define and implement all customer communication strategies, both for routine engagement and one-off activities, across the entire customer lifecycle.

Who we are

Everli is Europe’s leading marketplace for online grocery shopping and one of its fastest-growing scale-ups (part of the annual Financial Times ranking for four years in a row). We aim to deliver peace of mind with a trouble-free grocery experience that customers love and trust. Our growth is driven by a collaborative, transparent, data-driven culture focused on our mission. Our diverse international team (20+ nationalities) is headquartered in Milan and Verona.

What you will do

• You will own the current CRM channels (email, push notifications, in-app messages) and drive their growth in technology and value.
• You will liaise with other departments regarding customer communications and CRM software.
• You will manage campaign calendars, develop mailing lists, and oversee template design.
• You will analyze customer data to develop segmentation and targeting strategies, balancing customer-centricity with commercial goals.
• You will create tailored campaigns offering benefits and rewards to enhance retention, order frequency, engagement, and customer lifetime value.
• You will monitor KPIs, report insights, and recommend improvements to customer engagement strategies.
• You will conduct A/B testing to optimize user experience, conversion rates, and relevant KPIs such as RFM, engagement, and satisfaction.

What we offer

We provide a full-time permanent contract with a competitive salary.

• Welfare Budget: Use this credit for services like education, transport, vacations, wellness, and culture.
• Home Workstation Budget: Purchase ergonomic and professional equipment for your home office.
• Mental Health Support: Access therapy sessions with Unobravo, with the first five sessions covered by Everli.
• Grocery Discount: Enjoy discounts on your grocery orders via Everli.com.

What you bring

• A Master of Science in Economics, Marketing, or related field.
• Over 5 years of experience in CRM, loyalty, or retention marketing in B2C companies, preferably in start-ups or scale-ups.
• Experience setting up and managing CRM platforms, ideally Braze.
• Proficiency in Office 365.
• Fluency in English.
• Ability to handle multiple projects, prioritize, meet deadlines, and thrive in a fast-paced environment.
• A customer-first and commercially-oriented mindset.
• Strong analytical, logical, and innovative thinking skills, with a passion for data-driven decision-making.

Everli is proud to be an equal opportunity employer. We foster an inclusive and diverse workplace. Regardless of your background or career stage, you are welcome in our team. Diversity enriches us!