CRM Manager

Media.Monks; Milano; Ibrido; EUR 45.000 - 65.000; Tempo pieno

Descrizione del lavoro

A global marketing agency in Milan is seeking a CRM Manager who will develop engagement strategies for major international brands. You will implement data-driven CRM initiatives, optimize customer journeys, and collaborate with global teams. The ideal candidate has strong analytical skills and experience in digital marketing. This role offers the opportunity to work in a vibrant, forward-thinking environment.

Servizi

Innovative work environment

Collaboration with global teams

Opportunity for professional growth

Competenze

• Experience in strategic planning, consumer engagement, and digital marketing.
• Strong analytical skills with a focus on data synthesis.
• Excellent verbal and written communication skills.

Mansioni

• Develop overarching CRM strategy using customer data.
• Design customer journeys to meet engagement objectives.
• Collaborate with stakeholders for campaign optimization.
• Lead analyses to enhance CRM experiences.

Conoscenze

Advertising technology experience

Strategic planning

Strong analytical skills

Knowledge of data mining

Exposure to multivariate testing

International organization experience

Strumenti

Google Ads

Social Media

Marketing software

Descrizione del lavoro

We are currently looking for a

• CRM Manager
• who will be embedded (6 months) within one of our core international enterprise clients, supporting key channels and their world-class brands in developing and delivering personalised consumer/customer experience, engagement strategies, and plans.

Reporting into the Head of Culture & Entertainment, Media, and Digital, the CRM manager will focus on turning customer, consumer data, and trends into actionable insights and opportunities that support and guide in defining their customer and consumer experience and engagement priorities and strategies.

Responsibilities

• CRM strategy and development
• Devise overarching CRM strategy for our international enterprise client, utilizing existing customer, consumer, and commercial data, along with key engagement metrics to inform strategy and plan development.
• Develop segmentation, define omni-channel consumer journeys to support channel or brand objectives (visit to store, E-commerce portals, or customer websites, repeat, reactivation) and identify KPIs of success.
• Design associated experiences (lifecycle journeys, added-value initiatives, ad hoc campaigns around key brand moments) and work with brand and e-commerce teams to propose tailored action plans to better onboard, engage, and retain customers and consumers (data collection actions, omni-channel activation, digital and real-world experiences, etc.)
• Collaborate with key global stakeholders such as procurement, Global E-Commerce On and Off trade, Media agencies, Brand, and Digital teams to share best practices and ensure markets have the right agencies supporting our CRM strategy and execution.

CRM implementation and campaign management

• Develop and implement data collection, harmonization, and cleansing actions to fuel the CRM program.
• Push strategies to grow and reactivate the customer base (newsletter, competitions, etc.).
• Collaborate with global teams, channels, partners, brands, and agencies to deliver and optimize campaigns and communications—working directly with multiple stakeholders including alignment, technical, and creative scoping and briefing.
• Create, maintain, and optimize customer and consumer journeys as part of a marketing automation strategy.

CRM performance & optimization

• Lead analyses to improve CRM experiences and engagement.
• Continuously optimize and enrich CRM experiences.
• Work with channels and brands to implement test-and-learn approaches to inform long-term CRM strategies.

CRM roadmap and innovation acceleration

• Conduct market watch and competitive intelligence to identify emerging trends, innovative personalized experiences, services, and strategies leveraging new technologies.
• Contribute to creating a consumer-centric culture by sharing best practices and key trends.
• Collaborate with global colleagues across media, technology, commercial, and marketing functions to establish our client as a leader in the field.

Qualifications / Background Sought

• Experience in advertising technology (Google Ads, Social Media, etc.) is a plus.
• Experience in strategic planning, consumer engagement, digital marketing within a digital agency, e-commerce, consulting, or retail environment.
• Strong analytical skills with the ability to synthesize data and consumer insights into successful strategies.
• Knowledge of data mining and exploration for precision marketing.
• Exposure to multivariate testing techniques.
• Technically savvy with a creative side.
• Experience working in an international organization.

Preferred Qualifications

• Experience in a marketing or professional services organization.
• Excellent verbal and written communication skills.
• Passion and commitment to customer success.
• Reasonable technical solution aptitude.
• Strong time management skills.
• Experience with marketing software (Cloud, SaaS, On-demand, on-premise).

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About Media.Monks

Media.Monks is on a mission to create a new future for the industry. Our vision? Build everything with a belief that positive change comes from changing who does the work. Welcome to the collective—a global, cross-cultural team passionate about using our skills to create a better world. We connect data, content, digital media, and technology from everywhere, creating an end-to-end model. Joining Media.Monks means creating award-winning work with talented, focused, and joyful colleagues worldwide.

At Media.Monks, you'll be part of a highly ambitious company on a global mission to lead the industry into the future.