Crm Data Specialist

Aw Lab; Padova; In loco; EUR 30.000 - 45.000; Tempo pieno

Descrizione del lavoro

A leading retail brand is searching for a CRM Data Specialist to support their CRM strategy in Limena, Italy. This role involves behavioral analysis, Power BI reporting, and customer segmentation. The ideal candidate will bring strong database management skills and experience in the Salesforce ecosystem. Fluency in English is required. Competitive compensation and a dynamic work environment are offered.

Competenze

• Strong experience in analyzing data for CRM strategies.
• Ability to generate and analyze reports on key performance indicators (KPIs).
• Experience in behavioral segmentation optimization.

Mansioni

• Support CRM strategy through behavioral analysis.
• Generate reports to track KPIs and identify areas for improvement.
• Collaborate with IT and business stakeholders on data reporting needs.

Conoscenze

Database management

Data extraction

CRM integration

Salesforce ecosystem knowledge

Power BI

Web analytics tools

Fluent in English

Strumenti

Power BI

SAP BusinessObjects BI

Google Analytics

Adobe Analytics

Descrizione del lavoro

Company overview

The

BATA GROUP

is one of the world's leading manufacturers and retailers of quality footwear. A global company with more than 30,000 employees, over 5,000 stores in more than 70 countries worldwide, Bata has been providing the best shoes at the best value for money, backed by unparalleled service, for more than 120 years. Since its founding in 1894 by Thomas Bata, the Company has consistently demonstrated its commitment to responsible and innovative business models in the belief that capital is not just money, but, above all, people, knowledge and core values. Today, Bata's pioneering principles enable the company to adapt quickly to market changes. It also continues Bata's long tradition of being sensitive to cultural and national differences and enables it to function proudly as an inclusive company in every country in which it operates.

With more than 270 shops in Italy, Spain and Portugal

AW LAB

is a laboratory of "urban sport style" trends that offers to its customers the coolest products of the moment, suggesting and inspiring them in creating their own style. Since opening its first store in 1997, with the name of Athletes World, AW LAB is part of the Bata group. AW LAB proposes a wide collection of sneakers of the most famous international sport brands and a wide range of exclusive designs created in collaboration with them. The proposal is completed by a collection of apparel and accessories of the leading sportswear brand and by two private clothing labels.

DESCRIPTION OF THE ROLE

The

CRM Data Specialist

will be responsible for supporting the CRM strategy through behavioural analysis, Power BI reporting, customer segmentation, and predictive modeling. The CRM data specialist will deliver insights to optimize CRM campaigns, track KPIs, and explore new business opportunities.

KEY CHALLENGES

• Generating reports and analyzing data to track key performance indicators (KPIs) and identify areas for improvement
• Behavioural segmentation optimization
• Ad hoc analysis on Customers' Behaviour
• Analysis to drive CRM Campaigns improvement
• Nurture knowledge around AW LAB customer delivering analysis on CRM Customers' Behaviour to provide inputs for tactical actions cross dept.
• Dedicated product and brand analysis
• Delivering KPIs updates on a weekly and monthly basis
• Collaborate with IT and business stakeholders to define data and reporting needs
• Driving improvements on CRM Dashboard

CORE COMPETENCIES

• Knowledge of database management, data extraction, and CRM integration
• Knowledge of Salesforce ecosystem including loyalty / Marketing / sales cloud / Data Cloud
• Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics) is a plus
• Strong experience with Power BI platform and SAP BusinessObjects BI
• Relates well to all kinds of, up, down and sideways, inside and outside the organization
• Fluent in English

LOCATION

• Limena (PD)