CRM & Clienteling Coordinator

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About Acqua di Parma

For over a century, Acqua di Parma has offered timeless fragrances and lifestyle products that embody the vibrant and elegant essence of Italian sophistication. We aim to preserve and perpetuate Italy's unique blend of nature, culture, and art—what we call the 'Arte di Vivere.' Drawing inspiration from our rich heritage, we combine the finest materials with authentic craftsmanship to ensure the transmission of our values and sustainable practices.

At Acqua di Parma, our core values are Trust, Agility, Team Spirit, and the courage to Dare. We are a passionate, talented team of international professionals committed to our culture of open-mindedness, originality, and diversity.

Mission & Responsibilities

As part of the Global E-Business & CRM Team, your key responsibilities will include:

1. Create and manage Customer Journeys both online and offline to maximize conversion rates, store traffic, and brand awareness.
2. Coordinate direct mailing campaigns across all countries and channels.
3. Develop a CRM culture within the organization through data capturing, management, and communication.
4. Improve database quality by enriching and cleaning data.
5. Collaborate with IT departments on CRM projects, including Clienteling.
6. Define requirements clearly and prioritize tasks based on business needs.
7. Work with the Trade and Retail Excellence departments to roll out store events and experiences, aligning activities with CRM KPIs and analyzing performance.
8. Monitor CRM activities and provide insights to support decision-making.
9. Analyze CRM, e-CRM, and digital campaign data to identify new contact channels and business opportunities.
10. Develop annual customer segmentation and targeting strategies, supporting distribution efforts.
11. Manage VIP programs and treatments, evaluating ROI.
12. Enhance customer profiling and segmentation strategies.

Requirements

• Economics or Business-related university degree (e.g., Communication, Marketing, International Business).
• Significant CRM experience, preferably in the luxury sector.
• Minimum of 4 years of CRM experience, ideally in luxury brands.
• Proficiency in Salesforce Service Cloud and Salesforce Marketing Cloud.
• Excellent communication skills, capable of summarizing complex information for executives.
• Fluency in English; additional languages are a plus.

Candidates are invited to review our privacy policy in accordance with art. 13 of the GDPR (Regulation (EU) 2016/679), available via the provided link.