CRM Business Intelligence Coordinator

Imperial Brands; Roma; Ibrido; EUR 45.000 - 60.000; Tempo pieno

Vantaggi offerti da questo lavoro

Salary

Bonus scheme

Benefits

Inspiring places to work

Descrizione del lavoro

Imperial Brands in Rome seeks a CRM & Sales Operations Analyst to support the Sales Force with data quality, reporting, and CRM management. You will help ensure the CRM delivers reliable insights to drive performance and informed decisions, collaborating with offshore tech teams and internal stakeholders.

The role focuses on data integrity, UAT leadership, and developing dashboards and KPI analyses to support Trade & Sales initiatives in a multinational environment.

Competenze

• Experience in BI and CRM administration.
• Strong data mining, accuracy and consistency in data across systems.
• Lead UAT testing, support release cycles and drive improvements.
• Configure Salesforce including data mapping and workflow design.
• Create and update user documentation, training materials and support.
• Deliver reports, dashboards and KPI analysis including ad hoc insights.

Mansioni

• Manage and enhance Salesforce CRM and BI systems with offshore teams.
• Ensure data integrity across multiple sources and systems.
• Lead UAT testing and support release cycles for system improvements.
• Configure Salesforce data mapping, workflows and sales processes.
• Produce user guides and training materials; provide ongoing user support.
• Develop reports and dashboards for Trade & Sales initiatives.

Conoscenze

Business Intelligence

CRM administration

Data-driven performance

Analytical mindset

Communication

Cross-functional teamwork

Strumenti

Salesforce CRM

Excel

Access

VBA/macros

Descrizione del lavoro

The Role

Join Imperial Brands - a truly inclusive and innovative global FMCG business, powered by 25,000 colleagues across the world.

We\u2019re looking for a CRM & Sales Operations Analyst to join our team in Rome, playing a key role in supporting our Sales Force through high-quality data, insightful reporting, and effective CRM management. This is a fantastic opportunity to work at the heart of our commercial operations, ensuring our CRM platform delivers accurate, reliable insights that drive performance and inform decision-making.

If you\u2019re passionate about data, enjoy working closely with stakeholders, and thrive in a role where you can combine analytical thinking with hands-\u2012on system management, we\u2019d love to hear from you.

Principle Accountabilities

• Manage, maintain and enhance Salesforce CRM and BI systems, collaborating with offshore technical teams


• Ensure data integrity through effective data mining, maintaining accuracy and consistency across systems


• Lead UAT testing, support release cycles and drive continuous system improvements


• Configure Salesforce, including data mapping, workflow design and sales process optimisation


• Produce and maintain user documentation, training materials and provide ongoing user support


• Develop and deliver reports, dashboards and KPI analysis, including ad hoc performance insights for Trade & Sales initiatives

Skills and Experience Required

• Demonstrated experience in Business Intelligence and CRM administration, with a strong understanding of data-driven performance management


• Advanced proficiency in Microsoft Office, particularly Excel and Access, including the development of VBA and macros to automate processes


• Working knowledge of Salesforce CRM to support sales force management and reporting


• Solid understanding of CRM and BI system architecture, with the ability to optimise data structures and workflows


• Strong analytical mindset with a passion for numbers, performance tracking, and problem-solving


• Excellent communication and interpersonal skills, with the ability to work proactively and effectively within cross-functional teams in a multinational environment

What We Offer

In return for playing your part in building our future, you will receive a comprehensive compensation package with salary, bonus scheme and further benefits as well inspiring places to work and collaborate with purpose. Here at Imperial we will give you the opportunity to grow and learn, innovate at pace and be a part of our purpose to forge a path to a healthier future for moments of relaxation and pleasure for our consumers.

Everyone Belongs

Everyone belongs in Imperial. We are proud of being a truly inclusive organisation. We encourage and welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientation, religions or beliefs and of neuro divergence. We give fair and equal consideration to all our applicants. Please contact us at [e-mail] to let us know if we can provide support in helping you complete an application and/or attend an interview.

About Us

We\u2019re a truly international company, fourth largest in our industry and operating across 120 markets. An inclusive, innovative global FMCG business supported by 25,000 employees. As we embrace a new era of growth, we are transforming. Our ways of working and culture are driven by a challenger mindset, constantly questioning the status quo where people can bring their best selves to work. Our agility and collaboration are driving our ambitions, innovation and success all supported by our award-winning development programmes that creates exciting and rewarding career opportunities for all. Encouraging inclusion at local levels and supporting a developing and robust diversity agenda globally, we\u2019re fully committed to creating and maintaining an environment that celebrates and respects difference.

As a matter of policy, Imperial Tobacco or its subsidiaries never requests or requires payment as part of any recruitment process.