CRM Analyst

TN Italy; Napoli; In loco; EUR 35.000 - 55.000; Tempo pieno

Descrizione del lavoro

An established industry player is seeking a CRM Analyst to enhance customer engagement through data analysis and reporting. In this dynamic role, you'll analyze customer data to uncover trends and insights, generate impactful reports, and support targeted marketing campaigns. Collaborating with cross-functional teams, you will refine reporting processes and provide training on CRM functionalities. If you are detail-oriented, possess strong analytical skills, and are passionate about leveraging data to drive customer satisfaction, this opportunity is perfect for you.

Competenze

• 1-2 years of CRM management experience in medium to large projects.
• Fluent in English; additional languages are a plus.

Mansioni

• Analyze customer data to identify trends and insights.
• Generate reports and dashboards to communicate key metrics.

Conoscenze

Data Analysis

Report Generation

Customer Engagement

Analytical Skills

CRM Management

Fluent English

Formazione

Bachelor’s degree in Marketing

Bachelor’s degree in Statistics

Strumenti

Excel

Power BI

SQL

Python

R

Descrizione del lavoro

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The CRM Analyst is responsible for analyzing customer data, generating reports, and supporting CRM strategies to enhance customer engagement and satisfaction.

KEY ACCOUNTABILITIES

•Analyze customer data to identify trends, patterns, and insights;

•Present data-driven insights to stakeholders, translating complex information into actionable recommendations;

•Generate reports and dashboards, communicating key metrics and findings;

•Develop and maintain KPIs related to customer engagement and satisfaction;

•Collaborate with cross-functional teams for valuable insights from CRM data;

•Refine reporting processes for increased efficiency;

•Contribute to the design and execution of targeted marketing campaigns;

•Provide training to CRM users on system functionalities;

•Document CRM processes and procedures for reference and training.

•1 or 2 years of proven experience in managing CRM activities in medium to large size projects;

•Fluent English. Any additional language is an advantage;

•Excel advanced user;

•Bachelor’s degree in Marketing, Statistics, or a related field;

•Basic understanding of marketing principles and customer lifecycle;

•Familiarity with SQL, Python, R or similar is an advantage;

•Knowledge of Power Bi, Qsense or similar are an advantage;

•Detail-oriented and able to manage multiple tasks concurrently;

•Strong analytical skills with the ability to interpret and translate data into actionable insights.