Creative Strategist - Remote (IT)

LDX Digital; Roma; Remoto; EUR 40.000 - 80.000; Tempo pieno

Descrizione del lavoro

Join a forward-thinking agency where creativity meets data-driven strategies. As a Creative Strategist, you will craft compelling campaigns across Google platforms, ensuring clients achieve their performance goals. Collaborate with diverse teams to translate insights into innovative advertising solutions that resonate globally. This role offers the chance to work in a dynamic environment that values creativity and analytical thinking, making a real impact in the digital marketing landscape. Embrace the opportunity to shape narratives and drive performance in an AI-first business that's rapidly growing.

Servizi

Remote work opportunity

20 Days PTO

Exceptional learning environment

AI-first business with rapid growth

Competenze

• 3+ years of experience in digital marketing or creative strategy.
• Strong analytical skills to translate data into creative decisions.
• Excellent communication and brief-writing skills.

Mansioni

• Conduct competitive analysis to identify market trends.
• Manage creative projects from conception to execution.
• Analyze creative performance to optimize campaigns.

Conoscenze

Digital Marketing

Creative Strategy

Performance Advertising

Analytical Skills

Communication Skills

Formazione

Bachelor's Degree in Marketing or Related Field

Strumenti

Google Ads

YouTube Ads

Figma

Adobe Creative Suite

GA4

Looker Studio

Clickup

Descrizione del lavoro

As a Creative Strategist at LDX Digital, you will play a pivotal role at the intersection of data, creativity, and digital storytelling. Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond. You'll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally.

Our focus is on Performance, ensuring our clients are hitting their KPIs consistently with the best in-house creative and design strategy.

Key Responsibilities

1. Conduct competitive and landscape analysis to identify market trends and opportunities.
2. Analyze creative performance to optimize campaigns.
3. Write and develop creative briefs that align with campaign goals.
4. Manage creative projects from conception to execution and review.
5. Perform market research and trend analysis to inform creative strategies.
6. Monitor digital platforms like YouTube, Instagram, and TikTok for emerging trends.
7. Utilize tools such as Google Trends, Think with Google, and YouTube Analytics for content forecasting.
8. Translate cultural and platform-specific trends into engaging creative strategies.
9. Analyze competitor campaigns using tools like Ads Transparency Center, Meta Ads Manager, and third-party benchmarks.
10. Collaborate with Product and Growth teams to align messaging with market insights.
11. Evaluate live ad campaigns to understand what drives performance across demographics and platforms.
12. Use software like Ads Data Hub, GA4, and Looker Studio to analyze engagement metrics and suggest creative pivots.
13. Promote a test-and-learn culture through hypothesis testing and iterative creative development.
14. Author clear, data-informed creative briefs including strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails.
15. Work with designers, copywriters, and videographers to realize creative ideas aligned with KPIs.
16. Oversee multiple projects simultaneously, ensuring timely delivery and quality.
17. Coordinate with marketing, product, brand, and legal teams to ensure accurate execution.
18. Manage workflows and communication using tools like Clickup, Sheets, and Google Workspace.

Requirements

Minimum Requirements

• 3+ years of experience in digital marketing, creative strategy, or performance advertising.
• Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices.
• Strong analytical skills to translate data into creative decisions.
• Understanding of media buying and sales data.
• Excellent communication and brief-writing skills.
• Experience with creative tools like Figma, Canva, or Adobe Creative Suite is a plus.

Preferred Qualifications

• Experience working with global brands or in a fast-paced tech environment.
• Knowledge of META Ads and TikTok Ads.
• Ability to craft storytelling across diverse cultures and markets.

Benefits

Why Join Us?

At LDX Digital, we don't just tell stories—we shape them with data, creativity, and purpose. Join a team where your ideas fuel global impact, your insights shape narratives, and your creativity meets cutting-edge technology.

• Remote work opportunity for better work-life balance.
• 20 Days PTO.
• An AI-first business growing 200% Quarter on Quarter.
• Exceptional learning environment.
• Leading Google + YouTube Ads agency working with innovative brands.