Creative Strategist (Performance Marketing)

Ruby Labs; Meolo; Remoto; EUR 50.000 - 70.000; Tempo pieno

Descrizione del lavoro

A leading tech company is seeking an Ad Creative Producer to develop captivating ad concepts for consumer-focused brands. This role involves managing production timelines, collaborating with a dynamic marketing team, and optimizing ad performance. Applicants must have 3+ years of experience in creative production, a strong portfolio, and expertise in digital advertising. Join us for a vibrant work culture with perks like unlimited PTO and remote work options.

Servizi

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor Agreement

Competenze

• 3+ years in creative production or similar role.
• Proven track record of managing creative projects from inception to completion.
• Strong portfolio demonstrating expertise in producing high-performing digital ads.
• Up-to-date knowledge of AI tools used in creative production.

Mansioni

• Lead the ideation and conceptualization of new ad creatives.
• Oversee the production process to ensure timely delivery of projects.
• Work closely with User Acquisition Managers to analyze ad performance.
• Conduct competitor research to identify market trends.

Conoscenze

Creative vision

Project management

Data analysis

Understanding of performance metrics

Excellent communication

Formazione

3+ years in creative production or similar role

Strumenti

Digital advertising platforms

Project management tools

Descrizione del lavoro

About Us

Ruby Labs is a leading tech company that creates and operates innovative consumer products. We offer a diverse range of opportunities across the health, education, and entertainment industries. Our innovative teams are driving the future of consumer-led products, and we\'re always looking for passionate individuals to join us. Learn more about our story at: rubylabs.com/about-us/

About The Role

We are seeking a talented and innovative Ad Creative Producer to join our dynamic marketing team at Ruby Labs. This full-time role is central to driving our advertising creative process across multiple consumer-focused brands. You will be responsible for developing new ad concepts, managing production timelines, and collaborating with various teams to ensure that our creatives captivate and convert. You will work directly under the Ad Creative Lead and coordinate with User Acquisition Managers to refine and optimize advertising strategies based on performance data.

Key Responsibilities

• Creative Development: Lead the ideation and conceptualization of new ad creatives that resonate with diverse audiences, with an emphasis on strategies that enhance customer acquisition.
• Stay ahead of industry trends to integrate innovative elements into creative production, ensuring our creatives are captivating and convert viewers into customers.
• Collaborate with design teams to transform ideas into compelling ad creatives that align with brand values and campaign goals.
• Project Management: Oversee the production process to ensure all projects are delivered on time and meet the creative vision, with attention to optimizing impact on customer acquisition.
• Coordinate with designers, user acquisition managers, and other team members to ensure smooth workflow and high-quality outputs.
• Performance Analysis: Work closely with User Acquisition Managers to analyze the performance of ad creatives across platforms, identifying those that best contribute to customer acquisition.
• Generate and test hypotheses in A/B testing to refine creatives, with a focus on optimizing conversion rates and campaign performance.
• Provide regular reports to the Ad Creative Lead on the impact and effectiveness of ad creatives, highlighting their role in driving customer acquisition.
• Market and Competitor Analysis: Conduct competitor research to understand market benchmarks and creative standards, identifying trends and proposing innovative solutions for better market positioning.
• Collaborative Efforts: Liaise between creative teams and user acquisition managers to ensure ad creatives are optimized for performance based on real-time data. Facilitate brainstorming sessions to boost creativity and continuous improvement focused on customer acquisition and retention.

Qualifications

Experience: 3+ years in creative production or a similar role, preferably in a tech-focused or consumer product company. Proven track record of managing creative projects from inception to completion. Strong portfolio demonstrating expertise in producing high-performing digital ads.

Technical Skills: Expertise in digital advertising platforms and understanding of performance metrics. Proficiency in project management tools and collaboration software. Ability to perform data analysis to draw actionable insights from campaign results. Up-to-date knowledge of AI tools used in creative production and ability to leverage them to generate innovative ad creatives.

Personal Qualities: Strong creative vision with the ability to think outside the box and challenge the status quo. Excellent communication and interpersonal skills to manage diverse teams and stakeholders. Detail-oriented with strong organizational skills to manage multiple projects simultaneously.

Adaptability: Ability to quickly adapt to new technologies and changes in the digital marketing landscape. Willingness to experiment with new creative ideas and approaches to advertising.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply if located within approximately ±4 hours of CET to ensure optimal collaboration during working hours.

Benefits

Discover the perks of being part of our vibrant team. We offer:

• Remote Work Environment: Work from anywhere, anytime, promoting a healthy work-life balance.
• Unlimited PTO: Unlimited paid time off to recharge and prioritize well-being.
• Paid National Holidays: Paid time off on national holidays.
• Company-provided MacBook: Apple MacBook provided to employees who need one.
• Flexible Independent Contractor Agreement: Flexibility and autonomy with potential tax advantages and remote work opportunities. Read more about it here: rubylabs.com/docs/contract-terms

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may take longer due to volume. If there is a potential fit, the following steps are typical:

• Recruiter Screening (40 minutes)
• Task Assignment
• Final Interview (60 minutes)

Life at Ruby Labs

At Ruby Labs, we are a community united in pushing the boundaries of technology and innovation. We are an equal-opportunity employer and value diversity. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status. Join us and help craft the future of technology across multiple industries.