Creative Strategist (Performance Marketing)

Ruby Labs; Italia; Remoto; EUR 40.000 - 60.000; Tempo pieno

Descrizione del lavoro

A tech-focused company is seeking a Creative Strategist for Performance Marketing. This full-time position involves leading the development of advertising creatives across multiple consumer brands, analyzing performance metrics, and collaborating with teams to enhance customer acquisition through innovative strategies. Applicants should have significant experience in creative production and strong skills in digital advertising and project management. Flexible working conditions offered.

Servizi

Remote Work Environment

Unlimited PTO

Paid National Holidays

Company-provided MacBook

Flexible Independent Contractor Agreement

Competenze

• 3+ years of experience in creative production or a similar role, preferably in a tech-focused or consumer product company.
• Proven track record of managing creative projects from inception to completion.
• Strong portfolio demonstrating expertise in producing high-performing digital ads.

Mansioni

• Lead ideation and conceptualization of new ad creatives that resonate with diverse audiences.
• Oversee the production process to ensure on-time delivery and alignment with the creative vision.
• Analyze the performance of ad creatives across platforms.

Descrizione del lavoro

Overview

Creative Strategist (Performance Marketing) at Ruby Labs. This full-time role is central to driving our advertising creative process across multiple consumer-focused brands. You will be responsible for developing new ad concepts, managing production timelines, and collaborating with various teams to ensure creatives captivate and convert, working under the Ad Creative Lead and coordinating with User Acquisition Managers to refine and optimize advertising strategies based on performance data.

Responsibilities

• Creative Development: Lead ideation and conceptualization of new ad creatives that resonate with diverse audiences, with an emphasis on strategies that enhance customer acquisition.
• Stay ahead of industry trends to integrate innovative elements into creative production, ensuring creatives are captivating and effectively convert viewers into customers.
• Collaborate with design teams to transform ideas into compelling ad creatives that align with brand values and campaign goals.
• Project Management: Oversee the production process to ensure on-time delivery and alignment with the creative vision, with focus on impact on customer acquisition.
• Coordinate with designers, user acquisition managers, and other team members to ensure smooth workflow and high-quality outputs.
• Performance Analysis: Analyze the performance of ad creatives across platforms, identify those that best contribute to customer acquisition, and generate/test hypotheses in A/B testing to refine creatives and optimize conversion rates.
• Provide regular reports to the Ad Creative Lead on impact and effectiveness of ad creatives in driving customer acquisition.
• Market and Competitor Analysis: Conduct thorough competitor research to understand market benchmarks and creative standards; identify emerging trends and propose solutions to leverage them.
• Collaborative Efforts: Liaise between creative teams and user acquisition managers to optimize ad creatives for performance using real-time data; facilitate brainstorming sessions to boost customer acquisition and retention.

Qualifications

Experience

• 3+ years of experience in creative production or a similar role, preferably in a tech-focused or consumer product company.
• Proven track record of managing creative projects from inception to completion.
• Strong portfolio demonstrating expertise in producing high-performing digital ads.

Technical Skills

• Expertise in digital advertising platforms and understanding of performance metrics.
• Proficiency in project management tools and collaboration software.
• Ability to perform data analysis to draw actionable insights from campaign results.
• Up-to-date knowledge of AI tools used in creative production, with ability to leverage them to generate innovative ad creatives.

Personal Qualities

• Strong creative vision with the ability to think outside the box and challenge the status quo.
• Excellent communication and interpersonal skills to manage diverse teams and stakeholders.
• Detail-oriented with strong organizational skills to manage multiple projects simultaneously.

Adaptability

• Ability to quickly adapt to new technologies and changes in the digital marketing landscape.
• Willingness to experiment with new creative ideas and approaches to advertising.

Location

Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ±4 hours of CET to ensure optimal collaboration during working hours.

Benefits

• Remote Work Environment: Work from anywhere, anytime, promoting work-life balance.
• Unlimited PTO: Unlimited paid time off to recharge and prioritize well-being.
• Paid National Holidays: Paid time off on national holidays.
• Company-provided MacBook: MacBook provided to employees who need it.
• Flexible Independent Contractor Agreement: Benefits of flexibility and autonomy with potential tax advantages and location freedom. Read more here: https://docs.google.com/document/d/1dHF4ctKlez75whdn-ybUwP5d5Wr0BdwVrorrm_fM40Q/preview

Interview Process

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may take longer due to volume. If there is a potential fit, steps include:

• Recruiter Screening (about 40 minutes)
• Task Assignment
• Final Interview (about 60 minutes)

Life at Ruby Labs

At Ruby Labs, we are a community united in pushing the boundaries of technology and innovation. We are an equal-opportunity employer and celebrate diversity. We do not discriminate based on race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status, or disability status.